Directory Research and Submissions are Critical to Your Website's Visibility
Directory Research and Submissions involve submitting the pages (URLs) of your website to the major online directories - including Yahoo! and
the Open Directory - so that your site may be included within their database of Web pages. Yahoo! is a major search player with
significant market share. The Open Directory supplies results for many of the major spider-based engines. Therefore, ensuring
that your website is listed within these directories, among others, is critical to obtaining maximum visibility across many of the major search
properties.
Directories are human-edited search properties. The goal in directory research and submissions is to have the pages of your website included in
the directory database with minimal editing by directory editors. Achieving this goal requires significant directory research and
analysis to determine:
The most relevant categories that apply to submitted content
The development of keyword-rich site titles
Descriptions for the directory listing
Editor's unique preferences
Along with these services, directory research and submissions also include lobbying to gain inclusion into your category of choice.
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