Website navigation is the pathway people and search engine crawlers utilize to traverse through internal pages of a website. As such, the navigation should be developed to make it easy for users, as well as search engine spiders, to find content. A poor navigational structure results in low search engine visibility, low traffic numbers and low conversion rates.
Basic website navigation schemes include text links, buttons, image maps, dynamic drop-down menus, static URLs and dynamic URLs. There are advantages and disadvantages to each, and it’s important to understand these thoroughly before developing a website.
