A search engine ranking is the position of your website within a search engine’s results — whether it be the first listing on the first page of results, the 24th listing on the third page of results or the 356th listing on the 35th page of results. Your website’s search engine ranking is determined by numerous factors including how your html code is developed, how your visible Web page content is written, how many links are pointing to your website, how well your website architecture is designed etc.
Search engines are the most widely used vehicles for generating traffic to websites. Research confirms that over 90% of Internet users utilize search engines to find products, services or information. Research also demonstrates that if your website isn't found within the top 10 to 30 search results (the first three pages), majority will not find it. As such, improving your website’s search engine rankings are critical to the success of your online business.
