Link popularity is a measure of the quantity and quality of external, as well as internal, Web pages that link to your website. Many search engines, including Google, the number one engine according to market share, consider the quantity and quality of links to your website to determine comprehensive and high quality content and therefore rank your website accordingly. Because of this, it is critical to your online marketing strategy that you include a link popularity enhancement strategy as part of your efforts.
You can boost link popularity by identifying and obtaining links from authority sites that relate to your website’s products and services. Develop strategies to leverage your partners, suppliers and clients in improving your link popularity. Also, you should leverage your own internal website pages by interlinking them and ensure you have a well architected and comprehensive sitemap.
