Internal linking is an essential part of a successful search engine marketing campaign. Not only is it a key factor in propagating your website’s overall link popularity to important internal pages, a site that contains a comprehensive sitemap containing extensive links easily allows search engine spiders to crawl all of the content on your website. Additionally, because the links are on your own website, you are the boss when it comes to including keyword targets within the anchor-text of the links, which helps in boosting visibility on specific keywords and phrases. An internal linking process can also help determine which Web pages are most important and which pages you would like users to visit most often and/or before other pages of your site. Key Web pages can be supported with a large number of keyword-rich links from other internal pages of your site as well as the sitemap. This helps spiders and visitors traverse your site and visit important pages more quickly and easily.
