Relevant Content Endorsement™ (RCE) takes place when your website’s unique value proposition
is of interest, value and relevance to the visitors of other websites, causing the owners of
those other websites to link to your content. RCE allows you to gain exposure to qualified audiences
found elsewhere on the Web that nets brand exposure for, and additional traffic to, your website.
Establishing quality links from external websites containing relevant content to yours provides an additional avenue
for driving qualified audiences to your website as well as improves brand awareness.
