It can be difficult to construct Web page copy that is conducive to the needs of the major search engines as well as website visitors. Consequently, proper content categorization as well as developing pages that are not too long and yet not too short, becomes complicated. Additionally, these issues make it difficult to effectively target key phrases on specific pages as well. Sometimes the answer to content categorization is the addition of sub-domains and other times it’s a matter of reworking content to better target search engine spiders and adding trigger words to ensure visitors stay intrigued and find the answers they are looking for.
