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DMG Strengthens Advisory Board of Governors with Appointment of iProspect CEO Robert Murray

Company’s Global Chief Executive Officer Brings More Than 20 Years of Strategic Consulting and Financial Analysis Expertise

Boston, MA, January 5, 2012 – iProspect, a leading global digital performance agency, is pleased to announce the appointment of the company’s global chief executive officer, Robert Murray, to the Board of Governors of dmg :: digital marketing. Murray will join the Board’s 20 members in formulating strategy to continue the explosive growth of dmg :: digital’s marketing events. Since its inception in 2009, the Board of Governors has been an essential part of the overall digital media ecosystem, guiding their events to become the go-to-place for marketers to learn and cultivate business strategies in the evolving digital world.

“I’ve been participating in dmg :: digital’s marketing events, including ad:tech and iMedia Summits, for many years, they’re strong and effective platforms that provide some of the most thoughtful digital-focused insights around,” said Murray. “I look forward to collaborating with the group as we seek to educate fellow marketing professionals on how to increase their company’s enterprise and brand values through successful online marketing programs.”

As the Global CEO of iProspect, Murray oversees the growth and expansion of the brand in the U.S. and around the world. With more than 20 years of strategic consulting and financial analysis expertise, Murray is also responsible for developing the agency’s strategic direction, negotiating strategic alliances and identifying acquisition opportunities. iProspect enables brands to reach their target audiences efficiently and effectively through various digital performance channels including: paid search, brand engagement and performance based display media, social media strategy, SEO, conversion optimization, mobile marketing and attribution modeling.

“The addition of Rob Murray to an already illustrious Board of Governors makes it even stronger. Rob’s profound understanding of performance digital will allow us to keep our events finely tuned to one of the industry’s most crucial vectors. I welcome Rob’s leadership along with that of fellow inductees Dave Friedman, CMO, Sears; John Montgomery, COO, GroupM; Shiv Singh, Global Head of Digital, Pepsico; Rishad Tobaccowala, CEO, Vivaki; and Tara Walpert Levy, Managing Director of Ads Marketing, Google,” noted Susan MacDermid, President of dmg :: digital marketing.

Since becoming CEO of iProspect in 2007, Murray has overseen iProspect’s expansion to 39 offices in 28 global markets. In 2011, Murray lead the acquisition of ICUC Moderation Services, which helped iProspect expand into social media management and moderation. iProspect was recently ranked fourth out of 30 agencies on Advertising Age’s 2011 “Best Companies to Work For In Marketing and Media” list.

For the past four years, Murray has been named to BtoB Magazine’s “Who’s Who” in search. He is also a member of the Board of Directors of Aegis Media North America, and serves on the Board of the New England Chapter of the American Association of Advertising Agencies.

About iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

About dmg :: events
dmg :: events was founded in 1989 and now manages over 80 events in 25 countries each year. It is currently active in North America, the Middle East, North Africa, Europe, Asia, and Australia. dmg :: events is a subsidiary of the leading British media company Daily Mail and General Trust plc.

dmg :: digital marketing is a division of dmg :: events and consists of ad:tech, iMedia Summits, imediaconnection.com, The CMO Collective, and The Digital Collective. These events and media properties bring together 75,000 marketing leaders at 30 events in 8 countries each year. Additional information on dmg :: digital marketing can be found at http://www.dmgevents.com/.

Media Contacts:
Jordan Arnt
PR & Communications Manager, iProspect
817-625-4157
Jordan.Arnt@iProspect.com

Heather Dinolfo
Atomic PR for iProspect
212-669-3791
heather.dinolfo@atomicpr.com

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