Articles

iProspect frequently publishes research that is covered by the press and is often quoted by leading journalists on the latest news and trends with the search engine marketing industry. See below for references to iProspect in the news. To read articles written by iProspect’s management in various trade publications, visit our byline articles page.

  • 03.29.13 | MediaPost Three Reasons Why eBay Is Wrong About Paid Search Full Text
  • 03.21.13 | ad exchanger Debunking 6 Myths Of Marketing Attribution Full Text
  • 02.25.13 | ad exchanger Google Is Pushing An Omni-Channel Mindset? Are You Ready? Full Text
  • 01.24.13 | MediaPost Some Digital Marketers Are Still In The Dark Full Text
  • 01.17.13 | adotas How Facebook Is Evolving Into A Direct- Response Vehicle Full Text
  • 12.28.12 | ClickZ How to Effectively Audit Your Paid Search Accounts Full Text
  • 12.19.12 | Retail Online Integration Tips to Optimize Mobile Sales This Season Full Text
  • 11.20.12 | Adotas How to Use Retargeting to Win Back Holiday Shoppers Full Text
  • 10.03.12 | ROI How to Use Retargeting to Win Back Holiday Shoppers Full Text
  • 9.27.12 | MediaPost Adaption: Key to Success for Future of Ad World Full Text
  • 9.25.12 | adotas Is There a Paid Search Doctor In the House: 6 Quick & Easy Routine Check- Ups Full Text
  • 4.2.12 | MediaPost Thinking Outside The AdWords Box Full Text
  • 1.19.12 | Wall Street Journal: Google Deepens Push INto Online Display Ads Full Text
  • 1.4.12 | MultiChannel Merchant: How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales Full Text
  • 12.01.11 | Human Resource Executive Online: Extending the Honeymoon Full Text
  • 9.22.11 | Search Engine Land: 5 Holiday Shopping Tips For Search Marketers Full Text
  • 9.02.11 | Search Engine Watch: How to Avoid Targeting Paid Search to the Masses in 6 Steps Full Text
  • 8.05.11 | Search Engine Watch: Back to School: Now That’s What I Call a PPC Strategy! Full Text
  • 8.03.11 | Search Engine Land: 8 Steps To Overcome The Most Hated B2B Phrase Using Mirrored Campaigns Full Text
  • 7.29.11 | Search Engine Land: 2 Google Tools That Can Help Boost AdWords Campaign Performance Full Text
  • 7.28.11 | Search Engine Land: Has Paid Search Become The New NYC Mailbox? Full Text
  • 7.06.11 | Search Engine Land: 3 Ways To Evaluate Your B2B Web Presence Full Text
  • 6.02.11 | Search Engine Land: 7 Reasons Why Nixing Branded Keywords Is Not The Fix For CPC Inflation Full Text
  • 5.18.11 | SearchEngineLand: The Doctor Is In: Using An Unbranded Health Site Full Text
  • 4.15.11 | Search Engine Watch: Geotargeting: A Great Local Search Option Full Text
  • 4.13.11 | Search Engine Land: 4 Ways Keyword Level Analytics Can Boost Revenue Full Text
  • 4.6.11 | Search Engine Land: How To Boost Brand Exposure On A Fixed Budget Full Text
  • 3.16.11 | Search Engine Land: 4 Tips To Make Your Content Strategy Pay Off For B2B SEO Full Text
  • 3.09.11 | Search Engine Land: Why Brand Trumps ROI: 3 Tips To Build Your Brand Online Full Text
  • 2.16.11 | Search Engine Land: 3 Dangers Of A Website Redesign For B2B SEO Full Text
  • 2.09.11 | Search Engine Land: 7 Tips To Use Paid Search To Unite Brands During A Merger Full Text
  • 2.08.11 | SearchEngineWatch: 3 Key Differences Between adCenter & AdWords Full Text
  • 1.19.10 | Search Engine Land: Enterprise SEO: 5 Tips To Create A Governance System Full Text
  • 1.16.10 | Search Engine Land: Search & The Slow Season: Your Brand’s Big Opportunity Full Text
  • 12.15.10 | Leveraging Search To Amplify Offline Marketing Success Full Text
  • 12.01.10 | 5 Tips For Looking Beyond Wins And Losses In B2B Metrics Full Text
  • 11.17.10 | CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers Full Text
  • 11.03.10 | Search Engine Land: B2B Paid Search: Why You Need To Pay For Branded Terms Full Text
  • 10.20.10 | Search Engine Land: Protect Your Brands With Collaborative Bidding Full Text
  • 10.13.10 | Search Engine Land: Ready For PPC Remarketing? 4 Questions To Help You Get Started Full Text
  • 9.22.10 | Search Engine Land: Boosting Consumer Packaged Goods Brand Awareness Through Paid Search Full Text
  • 8.25.10 | Search Engine Land:Remember To Connect With Your Brand Loyalists Full Text
  • 8.11.10 | Search Engine Land:7 Tips To Make Better Keyword Bidding Decisions In B2B Paid Search Full Text
  • 8.06.10 | CMO.COMFive Big Mistakes CMOs Make With Search Full Text
  • 7.28.10 | Search Engine Land:Couponing Websites For Competitive Branding Campaigns Full Text
  • 7.14.10 | Search Engine Land:4 Tips To Make Content Network Advertising Work Full Text
  • 6.30.10 | Search Engine Land:Is The Hispanic Market Right For Your Brand? Full Text
  • 6.16.10 | Search Engine Land:The Value Of Analytics Beyond Campaign Performance Full Text
  • 6.02.10 | Search Engine Land:Paid Search: Why Data Insights Matter Full Text
  • 5.19.10 | Search Engine Land:5 Steps To Shorten The B2B Buying Cycle Full Text
  • 5.05.10 | Search Engine Land:Paid Search: The Glue Between Offline & Online Full Text
  • 4.21.10 | Search Engine Land:4 Tips To Go Global With B2B Search Marketing Full Text
  • 4.07.10 | Search Engine Land:5 Key Strategies To Build Your Brand Online Full Text
  • 3.24.10 | Search Engine Land:3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration Full Text
  • 3.10.10 | Search Engine Land:PPC: Why You Need To Pay For Your Brand Terms Full Text
  • 3.24.10 | Search Engine Land:3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration Full Text
  • 2.24.10 | Search Engine Land:5 Landing Page Tips To Boost Your Conversion Rate Full Text
  • 1.27.10 | Search Engine Land:6 Common Mistakes In B2B PPC Advertising Full Text
  • 1.13.10 | Search Engine Land:Online/Offline Integration: 5 Tips For Strengthening Your Brand Experience Full Text
  • 12.2.09 | Search Engine Land:3 Tips to Ensure B2B Content Gets SEO-friendly Citations Full Text
  • 11.18.09 | Search Engine Land: Achieving Paid Search Balance3 Reasons To Invest In Non-Branded Terms Full Text
  • 11.4.09 | Search Engine Land: Strictly Business2010 Planning: 3 Tips To Improve Search Results Next Year Full Text
  • 10.21.09 | Search Engine Land: Brand AidFive Tips To Avoid Getting Burned When Starting Social Media Campaigns Full Text
  • 10.7.09 | Search Engine Land: Strictly Business5 Tips To Boost B2B Lead Gen & Thought Leadership Efforts With Search Full Text
  • 9.9.09 | Search Engine Land: Strictly Business5 Tips To Achieve Alignment Between SEO Keyword Strategy & Content Full Text
  • 8.26.09 | Search Engine Land: Brand AidBrand Building Through Search & Social Media Full Text
  • 8.19.09 | iMedia Connection10 tactics for lowering your website’s bounce rate Full Text
  • 8.12.09 | Search Engine Land: Strictly Business8 Core Elements For Attribution Modeling Beyond The Last Click Full Text
  • 7.29.09 | Search Engine Land: Brand Aid7 Tips To Boost Brand Reputation In Search Via Corporate Responsibility Full Text
  • 7.15.09 | Search Engine Land: Strictly Business6 Steps To Building A Successful B2B Search Content Strategy Full Text
  • 7.1.09 | Search Engine Land: Brand Aid5 SEO Tips For Nabbing International Search Real Estate Full Text
  • 6.17.09 | Search Engine Land: Strictly BusinessPPC Segmentation: 4 Tips To Better Target Customers Full Text
  • 6.3.09 | Search Engine Land: Brand AidPPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms Full Text
  • 5.20.09 | Search Engine Land: Strictly BusinessSearch & Content Networks: A B2B Classic Combo Full Text
  • 5.6.09 | Search Engine Land: Brand AidA Social Media Reality Check: Time To Get Serious Full Text
  • 4.22.09 | Search Engine Land: Strictly BusinessB2B Social Media Dashboard: A Powerful Tool To Uncover Key Customer Insights Full Text
  • 4.8.09 | Search Engine Land: Brand AidPaid Search: Building Brand Loyalty Two Seconds At A Time Full Text
  • 3.25.09 | Search Engine Land: Strictly BusinessIn A Down Economy, Engagement Matters: 4 Tips To Boost Your Efforts Full Text
  • 3.11.09 | Search Engine Land: Brand AidDon’t Damage Your Brand With The Wrong Keywords! Full Text
  • 3.5.09 | eMarketing and Commerce5 Tips to Optimize Your Web Site for Users and Search Engines Full Text
  • 2.25.09 | Search Engine Land: Strictly BusinessB2B & Social Marketing: Discovering Its Hidden Value Full Text
  • 2.11.09 | Search Engine Land: Brand AidInnovative Search And Its Impact On Brand Full Text
  • 1.13.09 | eMarketing and Commerce4 Tips to Ensure Your Site Is Customer-Centric Full Text
  • 1.28.09 | Search Engine Land: Strictly BusinessYour 2009 Marketing Budget: Why It’s Worth Revisiting Full Text
  • 1.13.09 | Search Engine Land: Brand AidUsing Social Media To Control Brand Management Crises Full Text

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