Our Thinking

Whitepapers
Google Enhanced Campaigns, February 2013 Click to Download
The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers Click to Download
2012 Retail Blueprint Holiday 2011 Findings
The Luxury and Premium Online Consumer: Turning Online Behaviors in Actionable Digital Strategies
The Affluent Consumer Purchase Path: What Search Behavior Indicates for Luxury Success in 2011- 2012
eBook
Mobile: Redefining Direct Response To redefine mobile “direct response” is to more accurately measure and attribute success to the varied responses that play a role when a consumer decides to convert.
Exploring the Art and Science of Marketing Attribution Marketers need new tools and methodologies that enable them to see and understand the internal mechanisms and dynamics of their marketing. Explore what marketing attribution can do to improve the quality and performance of your marketing.
Omni-Channel: The Marketing Evolution That Changes Everything See how Omni-Channel marketing can work for your company as it weaves all your existing customer touch points together into a seamless and immersive brand experience. Learn how it will give you an advantage over the competition as and what’s driving this evolution in marketing.
The Three-Part Prescription for Successful Natural Search: SEO Best Practices for Pharmaceutical Brands Learn what influences natural search in the health science industry and discover immediately actionable tactics that can deliver real benefits.
Webinars
Mobile Marketing: Redefining Direct Response To redefine mobile “direct response” is to more accurately measure and attribute success to the varied responses that play a role when a consumer decides to convert. This webcast covers the importance of redefining the historic definition of “direct response”, accurately evaluating it, and then leveraging consumer behavior to drive meaningful interactions. It will also explore where marketers are seeing the largest impact of their mobile interactions.
‘Tis the Season for Mobile and Social Shopping This will be a holiday season like no other in terms of new opportunities for connecting with consumers. Smart brands will develop a multi-layered social and mobile strategy that will generate awareness and ultimately impact purchase decisions. This webcast, led by experts from iProspect and our guest Forrester Research, will help to deepen your understanding of how social and mobile will take place in and through digital marketing.
The Digital Anatomy of the Affluent Male Webcast This webcast covers the industry’s first in-depth study that reveals spending habits and technology consumption of affluent men, the fastest-growing and perhaps most coveted segment of online shoppers
2012 Retail Blueprint: Holiday 2011 Findings and Guide for 2012 Success: This webcast offers retailers an in-depth guide for creating increased profit from online channels in the year ahead. You will learn tactical advice on promotional elements, key holiday dates, trends in channel usage and creative execution to account for tablet and mobile shoppers.
Point of View Papers
What Google’s Support of Schema.org Logo Data Means for Brands
Three Reasons Why eBay is Wrong About Paid Search
Google Enhanced Campaigns