Specialty Retailer
Feed Management
PRESTIGE CLIENT:
Starting in August 2008, we began strategic management of paid search and feeds for one of the world’s largest specialty leaders; operating fi ve of the most recognized apparel brands.

Challenge:

Having utilized comparison-shopping engines in the past through other partners with limited success, this prestige brand challenged iProspect to take on the program and implement new strategies and technology to increase revenue and return from the proven channel.

 

THE RIGHT TECHNOLOGY MIX FOR EACH CLIENT:

iProspect’s proprietary technology platform (Strategic Results System) allowed for on-demand client access and customized reporting tools from 850 data sources + 70 partner inputs.

Results:

Grew Feeds revenue
118%
Q1 2009, and again
by 140% in Q1 2010
  • Drove new customers to legacy site; increased traffic 126% in Q1 2010
  • Increased and maintained a goal-beating ROAS while scaling the revenue
  • Leveraged now optimized data for other channels, driving increased total revenue

Strategy:

  • Leverage iProspect’s industry-leading and proprietary Strategic Results System (SRS) Feed Management Platform to improve the quality existing data
  • Utilize SRS’s custom built, Feed based technology to deliver custom reporting and real-time information; from out of stock items, to margin data
  • Outline the major data defi ciencies and opportunities. Improve feed quality through best practices and pristine data
  • Import data from the client via a wide array of delivery/ acquisition methods and map to the appropriate product and/or catalog
  • Actively test, make adjustments based on results and communi¬cate success to drive support internally for the channel
  • Build a foundation to accommodate technically complex data enhancements and supplemental feeds for future growth
  • Employ advanced optimization methodologies to scale revenue while increasing ROAS