World leader in active gear and wear
Beginning our relationship in mid-2009 by launching search efforts with strict ROI targets, recently the online efforts expanded to include display media, held to equally lofty success standards.

Challenge:

Meet or exceed the ROI target reached in the paid search campaign. To achieve this goal, iProspect created a display media plan with a strong direct response focus. This campaign was targeted to attract new customers to the site and entice returning customers to purchase.

Results:

23% increase
over ROI target
  • ROI increased month-over-month an average of 25%
  • Campaign AOV exceeded previous search campaign by 9%

Strategy:

  • Create a hybrid media campaign, combining retargeting, behavioral targeting and predictive targeting
  • The behavioral targeting and predictive targeting programs brought new visitors to the site, while retargeting ensured those who visited but didn’t purchase were
  • delivered strong call-to-action based creative to entice them back to the site to order
  • Fine-tuned creative variations were used, all including a strong call-to-action, powerful product imagery and lifestyle setting
  • Align messaging with promotions, product launches and on-site imagery to increase brand awareness through the display campaign
  • Daily optimization of media campaigns ensured the ideal balance was struck between revenue volume and return on investment