Search Engine Marketing Home / Archive by category 'Social Media'

Social Media

Jan

What Twitter Advertising Means For Your Brands

By Bridget Johnson | Account Specialist Twitter launched its advertising program in April 2010 with six advertisers signed up to employ Promoted Tweets. Since its initial foray into paid advertising, the...

Dec

Content Marketing will change the way you hire in 2012

By Alisha Paul | Director, Marketing & Social Media | ICUC Moderation Services In 2011 we have seen a huge shift to the concept of content curation. Today, more brands are...

Dec

How Moderation can be of Benefit for your Small Business?

By Rachael Kelly | Marketing Coordinator, ICUC Moderation Services Many small businesses feel they cannot justify outsourcing moderation services for their social media activities. However, what many companies fail to see...

Oct

Global vs. Local Facebook pages: Which is right for you?

By Alisha Paul | Director, Marketing & Social Media | ICUC Moderation Services One of the longest, ongoing debates in the social media world is whether or not global companies should...

Oct

Social Signals Are Here to Stay: Google+1 and its Influence on SEO

By Alison Starrett | Account Specialist Since the release of Google+ I’ve been inundated with differing opinions on Google+ and whether or not Google’s attempt at social will become a success....

Oct

Will Relationship-Based Metrics Prove More Important?

By Alisha Paul, Director, Marketing & Social Media, ICUC Moderation Services Marketers who are trying to increase budgets are working toward measuring social media investments in different ways, proving that relationship-based...

Sep

It’s Time for Educators to Start Learning about Social Media

By Alisha Paul | Director, Marketing & Social Media | ICUC Moderation Services Earlier this week I read an article that addressed the issue of Facebook pages in the education industry....

Aug

Act Responsibly, Moderate.

Alisha Paul | Director, Marketing & Social Media | ICUC When companies plan a social media strategy, something that is sometimes not accounted for is moderation services. This is in part,...

Jul

Measuring Social Capital: How To Do It and Why It’s Important

By Casey Terp | Social Media Team Recently, a whole slew of sites that measure a person’s internet worth or internet social capital have been cropping up all over the internet....

Jun

Moving Beyond Computers

By Justin Lord | Account Leader How are people finding your travel website? If you’re only running your paid search ads on desktops and laptops, you may be missing an increasingly...

eTail

Feb. 27 - March 1, 2012

JW Marriott Desert Springs | Palm Desert, CA
Webcast

February 29, 2012 @2PM EST

What holiday Retail Findings Mean for 2012 Online Planning
SES NYC

March 19 - 23, 2012

Hilton New York | New York, NY