Our Portfolio

iProspect closely partners with its clients to understand their business and develop programs that produce results for their entire business. Please take a look at the below case studies to see how our proactive and innovative approach brings it all together to produce some impressive results.

 

Case Study

 
Paid Social and Search

For their Super Bowl commercial this year, Chevrolet wanted to create a real connection with their audience. See how their “Purple Your Profile” campaign showed a new side of their brand, causing a viral sensation and delivering impressive results.

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Content Strategy

While some car shoppers search by brand name, more than 37% search via un-branded queries. To compete in this un-branded search space, GMC developed a content-driven, lifestyle-themed SEO strategy-a first for an automotive OEM.

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Search Marketing

Journeys' massive keyword inventory is essential in ensuring their young, savvy consumers know all the brands that they carry. Discover how we automated their manual bid process, saving them time while growing revenue immediately.

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Natural Search

Carter’s, Inc. had two of their iconic brands in the middle of separating their single website into two separately branded sites. See how we delivered the best possible uninterrupted consumer experience for their customers, resulting in increased sales.

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Performance Driven Branding

After successful paid search campaigns with iProspect, adidas asked us to deliver an integrated channel solution to promote their adiZero Rose 2 shoe launch. We delivered a cross-channel experience with amazing results.

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Brand Awareness

With the upcoming release of their 2014 Corvette Stingray, Chevy wanted to maintain their core fan base enthusiasm as well as grab the attention of other sports car consumers. Using a series of sneak-peek videos, we took an omni-channel approach and delivered the launch day buzz that Chevy was looking for.

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Cross-Channel Integration

Working with Motel 6 for over eight years, we know their business. They recently looked to us to extend their reach, revamp their brand reputation and elevate their creative. Our search strategy turned into hotel bookings.

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Mobile Marketing

This well-known luxury retailer depends on iProspect to manage their paid search; they wanted to test mobile advertising with a tailored campaign to their clientele. This set the stage for future growth with them.

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The Value of Pay-Per-Click

Working closely with this online retailer's in-house analytics team, we teamed up with Google to answer the age-old question from the client: "What's the value of paid search for us?"

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Display Media

This active gear retailer asked us to beat our own paid search campaign results, but do it with display media. We developed a successful plan targeted to bring new customers to the site and convert returning customers to purchase.

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Brand Awareness

This global pharamaceutical company wanted to bring visibility to their new cholesterol-reducing drug. While they had a website devoted to this product, they needed an organic search strategy to lead potential new customers to it.

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Infographics

 
Digital Marketing Acronyms 101  
 
 
Find the Right Holiday Gift for Today’s Teen  
 
 
Meet the Affluent Influencer  
 
 
No Boundaries: Today’s Digital Teen  
 
 
The Truth About Marketing Attribution  
 
 
NFL Draft Predictions  
 
 
The 2012 Holiday Shopped Unwrapped  
 
 
The Digital Election  
 
 
Olympic Sized Consumption  
 
 
Digital Anatomy of the Affluent Male  
 
 
Mandarin Oriental Geotargeting
Client: Mandarin Oriental
 
 
 

Partner Case Study

 
The Full Value of Mobile
Client: adidas
 
 
Google Search Ads
Client: World Travel Holdings