BOSTON, MA, June 16, 2008 — iProspect®, the Original® Search
Engine Marketing Firm, today announced the launch of iProspect Belgium and iProspect Canada. The new offices are part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.
With its global expansion that began with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience and expertise to major international markets. Today, the U.S. based search engine marketing firm has offices in Boston, San Francisco, Spain, Sweden, the Netherlands, Denmark, Norway, Hungary, Hong Kong, Malaysia, Singapore, and Australia.
"We are excited about opening these two new offices," said Robert Murray, President, iProspect U.S. "Not only does this expansion broaden our brand's footprint, it also brings a new level of sophistication to search in these areas. Both iProspect Belgium and iProspect Canada are strong players in competitive markets, and as iProspect agencies, their clients will greatly benefit from our tools, systems, and best practices."
Operating in a tri–lingual marketplace where many global companies are headquartered and the locals speak Dutch, French, and/or German, iProspect Belgium has more than 200 clients, including Citibank, Shurgard Europe, and AGC Flat Glass Europe.
"iProspect has become the premiere search engine marketing solution for a reason," said Laurent Bousis, Manager, iProspect Belgium. "Their investment in proprietary technologies, sophisticated techniques, and robust training programs makes them superior to any other offering in our marketplace. As iProspect Belgium, we will have access to these core assets so we can deliver the type of results iProspect clients have come to expect. Our clients recognize the value of that and the benefits it offers."
With an overall population of 11 million, Belgium has nearly 6 million regular internet users, and touts a 90 percent broadband penetration rate. Locally, Google maintains a 96 percent market share, and reaches 91 percent of the 141 million European search engine users.
"We are pleased to be working with iProspect Belgium," said Emmanuel Navarro, Internet Marketing Manager, Citibank Belgium. "Working with the top global search agency has its rewards, especially when it comes to paid search. I know their technology and well–trained professionals will net us an advantage over our competitors."
Similar to its new Belgium sister agency, iProspect Canada has big brand clients who are looking for an edge in today's ultra–competitive marketplace.
"Across the globe, iProspect has a reputation for exceeding client expectations," said Daren Trousdell, Managing Director, iProspect Canada. "We share in their commitment to excellence, and their drive to deliver superior results. Our team is very excited to be a part of that and what we now bring to the table as iProspect Canada."
Based in Toronto, the search engine marketing firm is located in a market that has experienced considerable growth. According to IAB Canada, search spending grew by 86 percent in 2006, and was up 47 percent in 2007. This year it is expected to jump 34 percent. It is believed that this continued growth in search — and online media overall — is largely driven by the area's high rate of broadband connectivity (90%).
Founded in 1996 and acquired by Aegis plc in 2004, iProspect is part of Isobar, a global network of leading digital firms. Working with other 'best of breed' agencies in the network, iProspect offers marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.
"Often, when organizations try to manage their search efforts on a worldwide basis," said Murray, "they end–up working with multiple search vendors. Unfortunately, this approach often yields gross inefficiency, and campaigns that lack consistency." Murray elaborated, "By employing our tools and techniques on a worldwide basis, combined with the local market knowledge of each of our sister search agencies, we offer a streamlined global search solution that eliminates the challenges of working with multiple vendors across the globe. In the end, iProspect 'walks the talk', and has the boots on the ground to prove it."
About iProspect
iProspect is the Original® Search Engine Marketing Firm. The
company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With offices in
Watertown,
Massachusetts and San Francisco, California, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1–800–522–1152 x1203 or colleen.reed@iprospect.com.
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