Search Engine Marketing Firm iProspect Sets Up Shop in Chicago
Market Demand Fuels iProspect's Midwest Expansion
Boston, MA June 2, 2008 iProspect, the Original Search Engine Marketing
Firm, today announced it will open an office in Chicago in September of this
year. The new office will be co-located with iProspect's sister agencies Carat,
MMA, and Posterscope. iProspect veteran Andrew Wheeler has been named Managing
Director of the new office.
Working with some of the most sophisticated marketing organizations in the
world, iProspect has experienced tremendous growth, both domestically and
internationally. Headquartered in the Boston area, the firm now has offices
in San Francisco, Spain, Sweden, the Netherlands, Denmark, Norway, Hungary,
Australia, Hong Kong, Malaysia, and Singapore. Their expansion into Chicago
speaks to the area's demand for world-class search engine marketing services
that produce real business results.
"Chicago is a great city," said Robert Murray, President, iProspect, "and we
are very excited about opening this office and becoming a part of it. The
area offers considerable opportunity for marketers who need comprehensive
and sophisticated search engine marketing services."
As the leading search engine marketing firm in the marketplace today, iProspect
continues to bring their services to major markets across the globe. Their Midwest
expansion will provide the firm with a footprint in a part of the country where
a good portion of their clients exist.
"We have a number of clients in the Midwest," said John Tawadros, Chief Operating
Officer, iProspect, "and since we work very closely with them essentially as
strategic partners naturally, having a presence in the area will only enhance
these client relationships and allow us to deliver increased value."
But the launch of iProspect Chicago offers area marketers a lot more than just
geographical advantage. Founded in 1996 and acquired by Aegis plc in 2004, iProspect
is part of Isobar, a global network of leading digital firms. Working with other 'best of
breed' agencies in the network, iProspect offers marketers comprehensive and integrated
marketing solutions that span all digital marketing disciplines.
Murray explained, "Search is ubiquitous, but it doesn’t exist in a vacuum. Today,
integration is a must. Fortunately, as part of the Isobar network, we can offer
marketers a seamless solution from best of breed players. So whether you want to
integrate your search campaigns with your print, radio, or TV efforts, iProspect can
make it happen. Co-locating the Chicago office with our sister agencies will greatly
increase collaboration and integration opportunities."
The new office will be located on North Michigan Avenue, directly across from the
Wrigley building and at the end of the Magnificent Mile. As Managing Director of
iProspect Chicago, Andrew Wheeler will be responsible for overseeing the firm's Midwest
operations, and will continue to focus his attention on delivering superior strategies
and results for area clients.
"The Midwest is an important market for us," said Murray, "and I can't think of anyone
better suited to take the lead on this and continue to deliver the value that our
clients have come to expect. Over the last five years, Andrew has proven his ability
to deliver the one thing that iProspect is most passionate about outstanding
client results. He has nothing but my complete confidence."
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 18005221152 x1203 or
colleen.reed@iprospect.com.