BOSTON, MA, December 23, 2008 — iProspect®, the Original®
Search Engine Marketing Firm, today announced the launch of iProspect Finland. The new office is part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.
Beginning with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience, technologies, and expertise to major international markets. Today, the search engine marketing firm has 23 Offices in 19 Global Markets, including Boston, San Francisco, Chicago, Dallas-Fort Worth, Canada, Spain, Sweden, the Netherlands, Belgium, Germany, Finland, Denmark, Norway, Hungary, Hong Kong, Japan, Malaysia, Singapore, and Australia.
"The launch of this office not only strengthens our position in the Nordics region, but it also brings a new level of search marketing to Finland," said Robert Murray, President, iProspect U.S. "Search marketing in this country is at the early stage of its development." Murray explained, "In fact, in this market, use of automated bidding agents is a rarity. You can bet that the tools, training, and best practices iProspect brings to the table will usher in a new age of search engine marketing in Finland."
Cradled in the powerhouse city of Helsinki at the country’s southern tip, iProspect Finland is part of a vibrant economic and cultural hub. Sandwiched between Sweden and Russia, Finland has an overall population of 5.3 million, a broadband penetration rate that ranks them amongst the top countries in the world, and where the search engine landscape’s pecking order is Google, Yahoo! and Eniro.
"iProspect’s approach to search engine marketing is very sophisticated, especially compared to the status quo that presently exists in this market," said Kenneth Blomster, Head of Search, iProspect Finland. "But all of that is about to change. You could say that iProspect has just raised the bar here, substantially." Blomster elaborated, "Not only are we thrilled to be able to offer our clients the advantages of working with iProspect, but we are also looking forward to educating them on search engine marketing and bringing their search initiatives to a whole new level."
Like their counterparts at iProspect offices around the globe, search engine marketers at iProspect Finland have undergone rigorous search engine marketing training, and are now iProspect University Certified. Today, the new office has an impressive roster of clients, including VR Group, Hotels.com, and Toyota.
"iProspect is known around the globe for having the premier search engine marketing offering," said Kaj Nordström, Marketing Manager, VR Group. "They have effective tools, training, and best practices. However, their emphasis on setting measurable business goals and developing strategies to meet those goals really differentiates them. It’s something we find of great value."
Founded in 1996 and acquired by Aegis in 2004, iProspect is part of Isobar, a global network of leading digital firms. Collaboration amongst Isobar agencies offers marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines. The launch of iProspect Finland brings the Isobar search marketing network to a total of 69 offices in 38 countries with over 600 search marketing specialists worldwide.
"Each office that we open around the globe benefits both local marketers, as well as large, global companies doing business in that country," said Murray. "Not only do we have the boots on the ground and the in-country expertise, but as part of the Isobar network, iProspect collaborates with its sister digital agencies around the globe to offer a seamless global search marketing solution. That can’t help but translate into a competitive advantage for marketers ready to seize the opportunity."
About iProspect
iProspect is the Original® Search Engine Marketing Firm. The
company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With offices in
Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
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