BOSTON, MA, November 10, 2008 — iProspect®, the Original®
Search Engine Marketing Firm, today announced the launch of iProspect Germany. The new office is part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.
Beginning with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience, technologies, and expertise to major international markets. Today, the search engine marketing firm has offices in Boston, San Francisco, Chicago, Dallas-Fort Worth, Canada, Spain, Sweden, Belgium, Germany, the Netherlands, Denmark, Norway, Hungary, Hong Kong, Malaysia, Singapore, and Australia.
"The launch of iProspect Germany not only broadens our brand's footprint in Europe," said Robert Murray, President, iProspect U.S., "it also brings a new level of sophistication to search in this part of the world. That spells opportunity for both local and global marketers." Located in Hamburg, iProspect Germany has an impressive roster of clients, including TUI.com, Vodafone, and SkyEurope.
"iProspect is known the world over as the premiere search engine marketing firm," said Ronjon M. Sarcar, Managing Director of iProspect Germany. "For the past 12 years, iProspect has invested in proprietary technologies, rigorous training methods, and the development of best practices. They truly operate at a different level. As iProspect Germany, we will be able to help our clients capitalize on that investment and leverage it for a competitive advantage."
With a population of 82 million and nearly 50 million internet users, Germany boasts a broadband penetration rate of 50 percent. Locally, Google maintains a market share upwards of 90 percent, and recently they partnered with iProspect Germany on a leisure travel study that examines internet users' propensity to research online and purchase offline (ROPO).
"Beyond the technological advantage iProspect offers, we can provide clients with transparency," said Thorsten Kerwin, Managing Director, iProspect Germany, "and that is hugely important in this market." Kerwin explained, "Marketers have grown weary and frustrated with the 'black-box' mentality many agencies foist upon them. Instead, they want the ability to examine the intricacies of their campaigns — they want details. Our tools and the expertise of our people will allow us to offer our clients exactly that."
Founded in 1996 and acquired by Aegis plc in 2004, iProspect is part of Isobar, a global network of leading digital firms. Collaboration amongst Isobar agencies offers marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines. The launch of iProspect Germany brings the Isobar search marketing network to a total of 69 offices in 38 countries with over 600 search marketing specialists worldwide.
"Partnering with an agency that is part of the Isobar network offers marketers an advantage like no other," said Murray. "iProspect Germany’s clients are now positioned to tap into the talents of a network of best of breed digital agencies that span the globe. It can’t help but give them a leg-up on their competition."
About iProspect
iProspect is the Original® Search Engine Marketing Firm. The
company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management, display advertising management, and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With offices in
Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
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