iProspect accelerates global expansion, increases European footprint
BOSTON, MA, November 6, 2007 — iProspect®, the Original® Search
Engine Marketing Firm, today announced the launch of iProspect Hungary. The new office is part of
iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine
marketing solution.
With its worldwide expansion that began with the opening of iProspect Netherlands in 2005, iProspect
continues to bring their experience and expertise to major international markets. Today, the U.S. based
search engine marketing firm has offices in Boston, San Francisco, Spain, Sweden, the Netherlands, Denmark,
Norway, Hungary, and Australia.
"The launch of iProspect Hungary not only broadens our brand’s footprint in Europe," said Robert Murray,
President, iProspect U.S. "It also brings a new level of sophistication to a market that is primarily
dominated by early stage firms. Now search marketers in the Hungarian market will have access to the
tools, training, and techniques developed by iProspect over the last 12 years."
Operating in a marketplace where Google maintains 75% marketshare,
iProspect Hungary already has an impressive roster
of clients, including T-Mobile, Fundamenta-Lakaskassza, Vatera.hu, and T-Online. “The iProspect brand has
become synonymous with excellence and impressive results,” said Gergely Kereszturi, Director of Search
Marketing, iProspect Hungary. “Without a doubt, iProspect is widely recognized — around the globe — as the
premiere search marketing offering because of their extensive experience, level of expertise, and sophisticated
proprietary tools. When you combine those elements with our local market knowledge, it produces a robust
offering that stands head and shoulders above the competition. Our clients recognize that value and the
advantages it offers.”
Co-located in Budapest with full-service agency Kirowski, iProspect Hungary will have direct access to
the search marketing tools, techniques, and training that has come to define the iProspect brand. "We are
pleased to be working with iProspect Hungary and all that they offer," said Gabriella Liptay, Communications
Director, T-Mobile. "In this marketplace, the majority of search providers are small start-ups. Working
with the leading global search agency provides T-Mobile with a distinct advantage over our competition."
With an overall population of 10 million, the Hungarian online market has experienced tremendous
change. Previously, email dominated internet use. Today, the primary goal for 90% of its internet
users is searching for information and news. "Pay per click advertising is evolving rapidly here," said
Orsolya Gyorke, Communications Director, T-Online. "It’s a huge opportunity for marketers, and we plan to capitalize on it by leveraging the sophisticated tools provided by iProspect Hungary."
Founded in 1996, iProspect's global brand expansion is designed to answer the demands of search marketers
everywhere. “Search engine marketing today is complex and subject to constant change,” said Dr. Karoly
Gergely, CEO, Fundamenta-Lakaskassza. "It requires a tremendous amount of knowledge, expertise, and
experience. iProspect Hungary offers us exactly that. Their search professionals undergo the same
rigorous training and certification process iProspect is known for across the globe."
Acquired by London-based Aegis plc in December of 2004, iProspect U.S. advises many of the world's largest
brands on both natural search engine optimization and pay per click advertising. The firm's expansion into
global markets also offers its U.S. based clients a distinct advantage. "Being in major global markets provides
our clients with the best of both worlds," said Murray. "Local market knowledge combined with our tools,
processes, and strategies not only produces a potent offering, it also reduces the inefficiencies and
inconsistencies that result when marketers try to work with multiple search vendors across the globe. Our
solution eliminates those challenges."
With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe,
iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager,
Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
del.icio.us
