iProspect accelerates global expansion, increases European footprint
BOSTON, MA, November 6, 2007 — iProspect®, the Original®
Search Engine Marketing Firm, today announced
the launch of iProspect Hungary. The new office is part of iProspect's continued worldwide
expansion designed to offer marketers a seamless global search engine marketing solution.
With its worldwide expansion that began with the opening of iProspect Netherlands in 2005,
iProspect continues to bring their experience and expertise to major international markets.
Today, the U.S. based search engine marketing firm has offices in Boston, San Francisco,
Spain, Sweden, the Netherlands, Denmark, Norway, Hungary, and Australia.
"The launch of iProspect Hungary not only broadens our brand's footprint in Europe," said
Robert Murray, President, iProspect U.S. "It also brings a new level of sophistication to
a market that is primarily dominated by early stage firms. Now search marketers in the
Hungarian market will have access to the tools, training, and techniques developed by
iProspect over the last 12 years."
Operating in a marketplace where Google maintains 75% marketshare,
iProspect Hungary already has an
impressive roster of clients, including T-Mobile, Fundamenta-Lakaskassza, Vatera.hu, and
T-Online. "The iProspect brand has become synonymous with excellence and impressive
results," said Gergely Kereszturi, Director of Search Marketing, iProspect Hungary. "Without
a doubt, iProspect is widely recognized — around the globe — as the premiere
search marketing offering because of their extensive experience, level of expertise, and
sophisticated proprietary tools. When you combine those elements with our local market
knowledge, it produces a robust offering that stands head and shoulders above the
competition. Our clients recognize that value and the advantages it offers."
Co-located in Budapest with full-service agency Kirowski, iProspect Hungary will have
direct access to the search marketing tools, techniques, and training that has come to
define the iProspect brand. "We are pleased to be working with iProspect Hungary and
all that they offer," said Gabriella Liptay, Communications Director, T-Mobile. "In this
marketplace, the majority of search providers are small start-ups. Working with the leading
global search agency provides T-Mobile with a distinct advantage over our competition."
With an overall population of 10 million, the Hungarian online market has experienced
tremendous change. Previously, email dominated internet use. Today, the primary goal for
90% of its internet users is searching for information and news. "Pay per click advertising
is evolving rapidly here," said Orsolya Gyorke, Communications Director, T-Online. "It's a
huge opportunity for marketers, and we plan to capitalize on it by leveraging the
sophisticated tools provided by iProspect Hungary."
Founded in 1996, iProspect's global brand expansion is designed to answer the demands of
search marketers everywhere. "Search engine marketing today is complex and subject to constant
change," said Dr. Karoly Gergely, CEO, Fundamenta-Lakaskassza. "It requires a tremendous
amount of knowledge, expertise, and experience. iProspect Hungary offers us exactly that. Their
search professionals undergo the same rigorous training and certification process iProspect
is known for across the globe."
Acquired by London-based Aegis plc in December of 2004, iProspect U.S. advises many of the
world's largest brands on both natural search engine optimization and pay per click
advertising. The firm's expansion into global markets also offers its U.S. based clients a
distinct advantage. "Being in major global markets provides our clients with the best of
both worlds," said Murray. "Local market knowledge combined with our tools, processes, and
strategies not only produces a potent offering, it also reduces the inefficiencies and
inconsistencies that result when marketers try to work with multiple search vendors across
the globe. Our solution eliminates those challenges."
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
