Engine Marketing Firm, announced today that Marriott.com, the website of its client Marriott International, received the ad:tech Award for Best Search Engine Optimization Campaign/Strategy at the 10th Annual ad:tech Awards Ceremony last night.
Designed to recognize excellence in interactive marketing, the ad:tech Awards acknowledge marketers in 23 categories, including search engine marketing. Campaigns are judged on creativity and results based objectives, and are reviewed by an extensive panel of judges comprised of 130 industry observers.
As one of the world's most recognized brands, Marriott.com captured the award for Best Search Engine Optimization Campaign/Strategy. This category looked at methods to effectively optimize and improve campaign search rankings of keywords against search algorithms. Judging for this category was based on innovative strategies and measurable ROI.
Brian Kaminski, Managing Director, iProspect San Francisco, was on hand to accept the award on behalf of their client. Reading from prepared comments provided by the Marriott team, Kaminski stated: "Marriott is extremely proud of what we've accomplished over the past several years in the area of search engine optimization. It has been a truly monumental effort that has involved a strong team of eCommerce professionals within Marriott, as well as a 5-year relationship with our partners at iProspect."
Presented at an exciting ceremony — that included a performance by the world famous Cirque du Soleil — in front of some of the world's most elite brands, the ad:tech Awards have become synonymous with interactive excellence. "Obviously we are very excited for our partners at Marriott.com," said Robert Murray, President, iProspect. "Their search engine optimization team is a talented and knowledgeable group to work with. Together with their account team from iProspect, they were able to achieve some great results. Overall, they continue to motivate us to develop creative and exciting search engine optimization strategies for them to implement."
About iProspect
iProspect is the Original® Search Engine Marketing Firm. The
company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, and Web analytics through their own SEM-configured
version of WebTrends™.
With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices in Amsterdam, Stockholm, and Madrid, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
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