AMSTERDAM, July 28, 2005 - Isobar Communications B.V., part of Aegis Group’s global network of digital marketing companies, today extended its services with the launch of iProspect® Netherlands, a full-service brand dedicated to search engine marketing.
Already the leading search engine marketing brand in the United States, iProspect Netherlands will service both existing Isobar clients as well new clients in the areas of paid and organic search marketing.
All clients will have access to a highly qualified team of search specialists, and benefit from tools and knowledge provided by iProspect in the United States.
Quote: Isobar Communications B.V.
Marc Noët, managing director Isobar Communications B.V., explains the launch of a separate brand, “I am very excited about launching iProspect in the Netherlands as part of our successful organization. In July 2004, exactly one year ago, Isobar Communications was founded in the Netherlands as a result of the 51% share Aegis Media Nederland took in Medialand.nl. We’ve always had our eye on search engine marketing being part of media planning, but as search engine marketing is becoming a more intensive part of the overall strategy, it was time to launch iProspect in the Netherlands. Over the last three months, we have worked extensively with our Isobar family member iProspect to launch this new service in the Netherlands.”
“We’re extremely excited about the launch of iProspect in the Netherlands,” remarked iProspect President Robert Murray. “A real benefit of being part of Isobar is the ability to extend our experience and expertise into the many markets around the globe where our sister companies are already firmly established. This also provides benefits to iProspect’s clients in the U.S., who will be able to increasingly rely on us for global paid and natural search engine marketing services that are provided in-country by native language speakers.”
About Isobar Communications B.V.
Launched on July 15th, 2004, Isobar provides alignment, integration, coordination and leverage of all digital assets within Aegis Media Nederland on a national basis. Isobar provides clients with a full-service digital marketing offering. Isobar Communications B.V. is part of the global Isobar network with 56 offices in 29 markets and 1050 people worldwide. Isobar Communications B.V. currently has three independent digital brands in the Netherlands: Medialand.nl, Carat Interactive, and iProspect.
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
