Search Engine Marketing Firm, today announced a new service offering to its clients: SearchTalk™ search engine marketing telephone conversion tracking. The new service enables marketers to track inbound telephone calls to pay per click advertising campaigns and accurately attribute telephone conversions to the keywords and paid search programs that produce them. The new service is made possible by Who’s Calling, Inc.’s ClickPath telephone tracking solution.
iProspect’s new SearchTalk™ telephone conversion tracking service provides marketers with a simple solution to capture and report on inbound phone calls driven by pay per click advertising programs (such as Google AdWords, Yahoo! Search Marketing and MSN AdCenter) which may previously have been misattributed to other marketing channels. The service allows marketers to offer a choice of Web or phone response to their website visitors without jeopardizing the ability to track the source of the conversion.
In addition, the service allows marketers to assess the keywords, engines, landing pages and ad creative that are most successful at driving in-bound phone calls — in other words, marketers will be able to measure and analyze which variables influence cross-channel conversions, not just same channel website conversions. And SearchTalk™ will increase marketers’ ability to produce higher ROI from search engine marketing by properly attributing phone conversions generated by search activity.
“In light of the growing body of research and evidence that demonstrates conclusively that search engine marketing efforts are driving cross-channel, offline conversions, marketers have been crying out for a solution that will tie offline conversions to their search campaigns,” said Fredrick Marckini, CEO & Founder of iProspect. Marckini continued, “iProspect can now offer our clients the ability to accurately report on, and attribute, telephone conversions that were generated by search marketing. Not only will this improve a marketer’s ROI, it will also allow them to make smarter marketing decisions.”
SearchTalk™ is implemented like most Web analytics solutions, with a line of underlying code added to the Web pages of a client’s site. This code accesses functionality hosted by ClickPath which causes a unique toll-free number to be displayed on the website that is associated with a unique keyword search engine combination. The phone call is routed to a telephone number of the client’s choosing and records the date, time and duration of the call, caller ID, and the unique keyword/search engine combination with which it is associated.
At the end of the call, the client has the ability to punch in a variety of 2-digit codes to indicate the results of the call. Reporting links keywords and search engines to call outcomes, including conversions such as sales, leads, requests for information, etc.
About iProspect
iProspect is the Original® Search Engine Marketing Firm. The
company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With offices in
Watertown,
Massachusetts and San Francisco, California, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1–800–522–1152 x1203 or colleen.reed@iprospect.com.
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