Previously Distributed Only To Clients and Select Prospects,
Newsletter Provides Actionable Search Engine Marketing Advice
WATERTOWN, MA - September 8, 2004 - Today iProspect®, the
Original® Search Engine Marketing Firm, began offering
complimentary subscriptions to its monthly newsletter, the Search Marketing Advisor™,
to marketers, analysts and industry press everywhere. Originally distributed only to iProspect’s
list of blue-chip clients, the publication provides educational content and actionable advice in the
areas of search engine optimization, pay per click advertising, paid inclusion management, Web analytics
and website conversion enhancement℠.
No Promotional Content – Just Quality Advice
“We’ve been sending the Search Marketing Advisor to our clients and a few choice prospects for
several months now,” stated iProspect’s Vice President of Marketing, Bill Muller. “And from the
beginning we promised to provide promotion-free content that offered tips, tactics and strategies
that could be used by search engine marketing do-it-yourselfers and experienced SEM firms alike.
After receiving really great feedback on it, we decided to offer it to anyone interested in SEM,
and we remain committed to keeping it free of advertising or promotional content, and none of its
subscribers will ever be marketed to unless they proactively request information from us.”
Founded as the industry’s first search-engine-marketing-only firm back in 1996, and more recently
named “Best Search Engine Marketing Vendor” by ClickZ in 2004,
www.clickz.com/resources/awards/article.php/3391861, iProspect is uniquely qualified to
offer advice on search engine marketing. The company has published three books on search engine
marketing, including Achieving Top-10 Rankings in Internet Search Engines, and most recently,
Search Engine Positioning. iProspect is also the only firm to ever receive an A+ rating in the
MarketingSherpa Buyers’ Guide to Search Engine Optimization Firms, http://sherpastore.com/store/page.cfm/1759
and enjoys a rare 5-star rating in the current edition of the guide.
The firm shares its valuable and relevant knowledge and expertise through the Search Marketing Advisor,
including analysis of selected industry and search engine developments and their impact on SEM campaigns.
Each monthly issue contains three articles written by several of iProspect’s 70+ employees, an interactive
poll for readers to take and immediately view its results, a list of upcoming industry events, and links to
article archives. Readers can also submit feedback to the authors and offer suggestions on topics to cover
in future issues.
Link to Articles
Recent stories covered by the Search Marketing Advisor:
“We’re not attempting to cover the fast-breaking stories of the day or compete with any of the fine
publications within our industry that do so,” continued Muller. “Whatever industry news we might
address will always be done in the context of how it impacts search marketers and their active campaigns,
and will include our recommendations on how they should adapt as a result of these changes.”
iProspect allows, and encourages, owners of other sites with an interest in search engine marketing to
link to specific Search Marketing Advisor articles – or their entire archive of articles – found via the
following link:
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
