Search Engine Marketing Firm iProspect Named "Best Search Engine Marketing Vendor" by readers of ClickZ
WATERTOWN, MA - August 11, 2004 - In its annual Marketing Excellence Awards competition, ClickZ has awarded
iProspect® , the Original®
Search Engine Marketing Firm, the title of "Best
Search Engine Marketing Vendor." Visitors to the ClickZ website voted on nominees in a number
of interactive categories, and the ClickZ editorial staff announced the winners today.
www.clickz.com/resources/awards/article.php/3391861
ClickZ is recognized as the world's largest resource for news and information on the online marketing and advertising industry.
"We're very grateful and honored to be named 'The Best Search Engine Marketing Firm' by ClickZ," said iProspect President, Robert Murray. "Since our founding in 1996, we've been passionate about producing outstanding search engine marketing results for our clients, and they validate our efforts each year with their renewals. It's very satisfying to know that others in the marketplace acknowledge the quality of our work as well."
Full-Service Offering
iProspect works with many of the world's largest and most successful brands,
helping to maximize the return on their online marketing investments. iProspect's full-service
search engine marketing offering includes: natural (or "organic") search engine optimization,
paid inclusion management via direct OSMX feeds, pay per click advertising management via their own patent-pending
iSEBA® bid
management agent, website analytics via their own customized configuration of WebTrends
(the ClickZ Award Winner in the Analytics Tool category), and their patent-pending website conversion
enhancementSM service. Today, the firm boasts 70 full-time employees and 60 clients, maintaining this
very high staff-to-client ratio to best serve its clients.
Reputation for Results
"iProspect has a reputation for producing significant results for significant clients," said iProspect client Les Kruger, Manager of Online Marketing for AT&T Wireless. "They have a business model that focuses on the world's largest brands, and the largest, most complex websites. These sites are typically run by some pretty savvy marketers who demand customized strategies, personalized service, highly-detailed reporting, and -- most of all -- results. Undoubtedly, a great deal of iProspect's success and recognition has come from steadfastly sticking to a focus of major brands, major sites, and only working with clients who fit their model," he added.
Thought Leaders
iProspect cites its thought leadership as another reason for winning the award. iProspect's CEO, Fredrick Marckini has written three books on the subject of search engine marketing, and writes a bi-weekly column for ClickZ called "Search Results."
Various iProspect executives will speak at over 50 conferences and events in 2004, and are regularly quoted in the trade and business press including: the Wall Street Journal, Business Week, The New York Times, and the Washington Post. The company publishes its own "Search Marketing Advisor" monthly newsletter www.imakenews.com/iprospect/index000032103.cfm, free to clients and non-clients alike, and regularly conducts and publishes primary research on the search marketing industry and the behavior of search engine users. iProspect has produced white papers on search engine marketing that many marketers find useful in learning about search engine marketing www.iprospect.com/about/free-sem-information.htm.
Growing List of Awards
iProspect adds the 2004 ClickZ Marketing Excellence Award to its growing list of awards, including: the 2003 Inc. Magazine Fast 500 Award (5th Fastest Growing Marketing & Advertising Company in the U.S.), the 2003 Deloitte Technology Fast 500 (128th Fastest Growing Technology Company in the U.S.), and the only firm to ever receive an A+ rating in the "MarketingSherpa Guide to Search Engine Marketing Firms" - the industry's only independent buyers' guide for search engine marketing services.
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
