Engine Marketing Firm, today announced more results from its recent Search Engine User Attitudes Survey that indicate:
4.20.04
Search Engine Marketing Firm iProspect Survey Confirms Importance of Visibility on the First Three Pages of Search Results
Over 80% of Internet Users Do Not Go Beyond the Third Page of Search Engine Results - Men Dig Deeper into Results than Women
Watertown, MA - April 20, 2004 - iProspect®, The Original® Search
Engine Marketing Firm, today announced more results from its recent Search Engine User Attitudes Survey that indicate:
Search Abandonment by Occupation
Looking specifically by occupation, the iProspect Search Engine User Attitudes Survey results also show:
"These findings suggest that for sites that market to homemakers, such as:
failing to appear on the first page of returned results means missing out on over 50 percent of potential customers," reports Fredrick Marckini, CEO of search engine marketing firm iProspect.
Unemployed Searchers Quit Reviewing Earlier
The survey also reveals that unemployed search engine users stop looking at search results after the first page more than full-time or part-time employees.
"This finding suggests that marketers at companies like:
need to be even more vigilant about working to ensure their search engine marketing efforts cause their site to be listed on the first page of search results than online marketers in other industries," commented Mr. Marckini.
Older Search Engine Users Abandon Search Results More Often Than Younger Users
Additionally, the survey results reveal that the older the search engine user, the more likely he/she is to stop reviewing after the first page of returned results of their search:
"So those companies marketing information about retirement planning, or pharmaceutical sites providing information about drugs associated with older individuals have a heightened need to appear within the first page of returned search results" added Marckini.
Men Dig Deeper Than Women in Search Engine Results
Finally, the iProspect survey also discovered that male Web users tend to dig deeper into the search results than female Web users. When asked at what point they moved on to a new search:
"Organizations whose products or services target women, such as:
must make it a priority that their websites achieve first-page visibility in the search engines on the keywords their target audience queries," Marckini said.
"These findings demonstrate that many companies whose target markets fall within these demographics need to make top rankings, and being found on the first page of search results, top priorities. Many companies have already contracted with professional search engine marketing firms to manage the complexities of search engine marketing initiatives -- especially in those industries and vertical markets where online competition is the most fierce and where utilizing an outside firm is a virtual necessity to be found on the first page of search results" he concluded.
About the Survey
The iProspect Search Engine User Attitudes Survey was developed through a partnership between iProspect, WebSurveyor, Strategem Research, and Survey Sampling International (SSI). Completed in March 2004, there were 1,649 survey respondents. Data was collected using WebSurveyor's online tool, and analyzed by both iProspect's research department and Strategem Research. Proper attribution requires that the survey is clearly identified as "The iProspect Search Engine User Attitudes Survey." Copies of the survey results can be obtained by contacting Deborah Hickey at deborah.hickey@iprospect.com.
About iProspect
iProspect is the Original® Search Engine Marketing Firm.
The
company helps many of the world's most successful brands
maximize their online
marketing ROI through natural search
engine optimization, paid
inclusion management, pay
per click advertising management,
shopping feed management and numerous other related services. By dramatically increasing business results
for clients, iProspect helps to create search marketing heroes every day.
With offices in Watertown,
Massachusetts and San Francisco, California, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
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