3.12.02
IPROSPECT RANKS #1 AMONG SEARCH ENGINE OPTIMIZATION FIRMS; EARNS THE ONLY A+ RATING IN INDUSTRY-WIDE STUDY
ARLINGTON,
Mass., March 12, 2002 - Search engine optimization and positioning services firm iProspect® has ranked first in an industry-
wide study
of best practices by SEOP firms, released this month.
The study, conducted by marketing publisher MarketingSherpa Inc., awarded iProspect an "A+" rating - the only "A+" awarded among 63 SEOP firms in the United States, Canada, United Kingdom, and Australia. MarketingSherpa based the ratings on a set of 14 best-practices criteria, more than six months of interviewing and research, and opinions from a group of 25,000 professional marketers.
"We're pleased by the grade iProspect received, because it demonstrates that the online marketing community recognizes the value we deliver," said iProspect chief executive officer Fredrick Marckini. "The best practices identified by the MarketingSherpa research show why the choice of an SEOP consultant can make or break a company's Web investment. Without a strategic, research-based approach to search engine optimization and positioning - iProspect's approach - a Web site is nothing more than 'a billboard in the woods (sm).'"
Criteria examined by the MarketingSherpa research included results achieved for clients, pricing, services and techniques, and even the format of result reports. The MarketingSherpa conclusions are published in the 188-page "Buyer's Guide to Search Engine Optimization & Positioning Services."
MarketingSherpa has been named one of the "Best Internet Marketing Knowledge Publishers" by The Economist, Harvard Business School, Tenagra and Entrepreneur.com. More than 100,000 marketing professionals read MarketingSherpa's publications every week. More information on the Guide is available at http://www.marketingsherpa.com.
Search engine optimization and positioning is the science of increasing a Web site's visibility within the major search properties across a strategically defined set of keywords and phrases. Studies repeatedly show that more than 80 percent of Web users rely on search engines to reach their destination.
About iProspect
iProspect is the Original® Search Engine Marketing Firm.
The
company helps many of the world's most successful brands
maximize their online
marketing ROI through natural search
engine optimization, paid
inclusion management, pay
per click advertising management,
shopping feed management and numerous other related services. By dramatically increasing business results
for clients, iProspect helps to create search marketing heroes every day.
With offices in Watertown,
Massachusetts and San Francisco, California, as well as global search engine marketing offices, iProspect can be contacted at 1–800–522–1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations
Manager, Colleen Reed, at 1–800–522–1152 x1203 or
colleen.reed@iprospect.com.
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