Independent Research Firm Wave Report - Search Marketing Agencies, Q1 2009
iProspect was among the select companies that Forrester Research invited to participate in The Forrester Wave™: Search Marketing Agencies,
Q1 2009 report. In this evaluation, iProspect received the top score for "market presence," tied for the top score on "strategy," and was
placed in the "leaders" category of the Wave.
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of
Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester
Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Offering, Strategy, and Market Presence:
After examining past research, user need assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria. They evaluated vendors against 72 criteria, which were grouped into three high-level buckets:
- Current offering: As in Forrester's previous Search Marketing Agency Wave™ evaluation, they reviewed vendors' paid search and SEO technologies, processes and services and reporting. In response to market demand, for this edition of they also evaluated vendors global and social media capabilities.
- Strategy: To gauge the forward momentum of vendors in our study, Forrester reviewed tenure, stability, and leadership capabilities of executive teams, as well as corporate vision, planned product development, vertical orientation, and plans for internationalization.
- Market presence: Finally, Forrester also evaluated the firms' financial stability based on their revenues from search marketing, profitability, employee tenure and training, and the volume and satisfaction of their customers.
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