Problem: Losing money because paid search landing page testing takes too long. Solution: Provided by John Tawadros, Chief Operating Officer, iProspect Full Text
7.16.07 BtoB Magazine
Problem: Making paid search creative stand out from the crowd. Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
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4.3.06 BtoB Magazine
Problem: Minimizing a website redesign's negative impact on organic search traffic. Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
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3.10.03 BtoB Magazine
Language Key to Search Campaigns
Should you buy a paid listing if your website already ranks at the top of the search results? This is the year of search engine marketing -- and if you're reading this article, you need to know how to answer this question.
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6.17.02 BtoB Magazine
Search Engines Deserve More of Your Dollars
While some companies have discovered search engine positioning (SEP) to be the most cost-effective online marketing tool available, most marketers have yet to realize its potential to achieve their business goals. A 2001 CyberAtlas Research study reported that 46% of marketers allocate less than 0.5% of their annual marketing budget to SEP. But by our own calculations, SEP outperforms other popular online marketing strategies by about 10:1.
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