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Offerings for Every Engagement

iProspect Health Marketing

SEO

Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website’s underlying code, architecture, and visible content, and making enhancements so that the site is returned more prominently in the natural search results of spider–based search engines such as Google and Bing.

A robust SEO initiative should be the core of any health marketing effort. The search funnel captures users at every level of engagement, from those familiar with your brand to those just beginning their research. iProspect incorporates SEO best practices into everything we do. Our Health Sciences team has addressed the unique challenges of optimizing healthcare content for over a decade. Recognized as a leader in search marketing by Forrester Research, iProspect offers both expertise and experience in health marketing.

PPC

Pay Per Click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

iProspect has a proven track record in using PPC strategies, demographic targeting, geotargeting, and ad copy testing to gain ground in the most competitive fields. We integrate our clients’ paid search campaigns with their offline marketing efforts to ensure a consistent message throughout their health marketing campaigns. Our customized solutions for all conversion types — from sign-ups to purchases to lengthy application processes — deliver marketing results that are both measurable and expandable.

iProspect understands the unique challenges of online advertising in highly regulated industries, from med/legal review of ad copy to restrictions on ad placements. We optimize our health marketing clients’ PPC campaigns across all engines, even for clients with multiple brands in the same treatment space. In addition, iProspect integrates PPC initiatives with SEO and online display campaigns. Doing so produces a unified message and cost efficient media spend.

Online Display Advertising

iProspect’s online display strategies and tactics are designed to promote a health marketing message at every level of engagement, creating a stronger, more integrated marketing program than those focused solely on the “final conversion” step. With the help of anonymous data obtained from the major search engines, Web portals, health related blogs, and market research organizations, iProspect gathers information about Internet user browsing habits. This data is then used to better deliver ads to users across the Web.

Healthcare clients that work with iProspect can coordinate their search and display presence, creating a unified message across all platforms. By integrating search, display, and social media, iProspect helps you promote awareness of new offerings. Our solutions can be tailored for all levels of business, from firms looking for health insurance providers to consumers searching for treatment options.

Social Media

As the Internet has put more power into the hands of consumers, health marketing has evolved from a branding broadcast into a two-way conversation. iProspect monitors what people are already saying about your organization and brands on Facebook, Twitter, and relevant industry blogs. iProspect then works with you to tailor a strategy that will communicate your brand’s strengths and allow you to engage with your audience about their concerns. By remaining sensitive to your industry’s regulatory needs, iProspect can customize a social media plan that will fit your company’s level of online engagement.

Search Leveraged Public Relations

iProspect’s Search Leveraged Public Relations (SLPR) offering teaches you best practices for optimizing online press releases, enabling you to be self–sufficient at it in a short amount of time. SLPR is designed for companies that issue online press releases on a regular basis, and are prepared to devote internal resources to perform their own press release optimization for maximum effectiveness and coverage.

Website Conversion Auditing

iProspect’s Website Conversion Audit™ (WCA) is a flexible and customized service designed to streamline and optimize your website conversion process. Your goal could include compelling visitors to register for a focus group, sign-up for a newsletter, download a form, or any other unique conversion process. By collaborating with a leader in organic search, you can incorporate our SEO best practices into your site design. Doing so will not only help you achieve better visibility, but also help you create a better user experience for your visitors.

Global Marketing

iProspect has a network of search engine marketing offices around the world that provides local market experience and industry expertise. Our dedicated teams regularly monitor and explore new trends in local search, as well as the most recent trends in global Internet user behavior. All iProspect offices around the globe have an established relationship with the major search engines – Google, Yahoo! and Bing – due to years of successful collaboration. If marketing your product across different languages and cultures is a priority, you’ll want to turn to the agency with a global presence and demonstrated results.