Health Sciences Specialities

iProspect has delivered results for health science clients for years, helping them tailor their content for maximum search visibility, while still adhering to regulatory requirements and medical/legal guidelines.

Pharmaceutical Marketing

iProspect can help you discover what your target audience is searching for and the keywords you need to be using to reach your core customers, whether they are patients, caretakers, or healthcare professionals. We can also help you update your site’s content to stay relevant to visitors while still adhering to FDA and DDMAC requirements and medical/legal guidelines. Whether your brand seeks to provide information to healthcare providers or help consumers who are searching online for their symptoms, iProspect will develop an effective online marketing strategy to help you reach your goals.

Healthcare Systems

In the increasingly competitive healthcare market, working solely with a traditional offline agency isn’t enough. Healthcare systems need to reach qualified patients by prominently ranking in the search results for competitive terms, while promoting new services in a way that stands out in a crowded field. Our integration of SEO, PPC, and online display advertising promotes your brand and drives qualified traffic, while also maintaining your reputation for quality. Our close relationship with the search engines helps us select the best offerings, like geo-targeted PPC campaigns and local search optimization, to help your brand stand out and be top of mind when consumers need are searching.

Healthcare Insurance

iProspect uses the most sophisticated techniques that search engines and ad servers offer to target consumers in need of individual health insurance plans, including behavioral targeting, geo-targeting, demographic targeting, attribution modeling and analysis. We have helped some of the top individual health insurance companies gain unparalleled insight into insurance applications driven from the Internet to their call centers. For insurers who market group plans, we provide detailed tracking for generating leads and signing new policies. iProspect understands your target audience and what they’re searching for, and we use that insight to deliver cost-effective results online.

Business to Business Health Marketing

The market that supports patient care becomes more and more competitive every year. Whether you are an electronic medical records provider, a physician billing and practice management company, or a supplier or manufacturer of medical supplies or equipment, iProspect will help you identify the terms that your customers are searching on when they look for the solutions your business offers. Our PPC management technology lets us optimize your search marketing campaigns to stay in line with your marketing goals. Additionally, to increase your online presence, iProspect will research where your brand needs to be visible online — such as blogs, forums, Web portals, and other communities – and then integrate them into your comprehensive media strategy.