Ray White, Chief Operating Officer – Range Online Media & Executive Vice President, Managing Director – iProspect, Dallas
Ray White is the Chief Operating Officer of Range Online Media, as well as Executive Vice President and Managing Director of iProspect, Dallas-Fort Worth. In this role, White develops and manages implementation of short-term and long-term strategic plans for the Range Online Media’s growth. He focuses on improved infrastructure, processes and best practices to increase efficiencies with the team of more than 60 employees. Additionally, he heads up the technology build-out of Range Online Media in order to exceed customer’s expectations. He was instrumental in the creation of Range’s proprietary SRS (Strategic Results System) technology, a cross-media measurement and reporting platform with thousands of configurations and reporting capabilities to meet each unique client’s needs.
After extensive experience driving start-up and fortune 1000 companies to increased profitability, White joined Range Online Media in 2004 to become the Chief Operating Officer. Ray has more than 20 years of marketing and product experience and was the marketing lead for four companies that grew from $0 in revenue to as much as $320 million. Prior to joining Range, he offered strategic leadership at Media3Net, Match.com, Clearwire Technologies and Verizon Communications.
A recognized expert in strategic business planning, revenue and business-building, marketing strategy and product development, White leads organizational operations to ensure the industry’s highest customer satisfaction rating, and also contributes to the strategic direction of the larger iProspect organization. White is a graduate of the University of Texas at Arlington, where he received a B.B.A in management and an M.B.A. in marketing.
