Bill Muller is Chief Marketing Officer at iProspect. He is responsible for
creating the strategy and overseeing the implementation of all marketing, public
relations and sales support initiatives for the company. Bill has nearly 30 years
of marketing management experience, including: online, database and event marketing;
field sales support; and lead generation. He joined iProspect in 2002.
Prior to iProspect, Bill spent nine years as director of database marketing and
lead generation for IT research and advisory firm Giga Information Group (acquired
by Forrester Research in 2003), where he was responsible for all client acquisition
marketing, event marketing, and implementation of the corporate database marketing
and CRM solutions.
Bill has published articles in The Cowles Report on Database Marketing,DM
News and The Business to Business Direct Marketing Report and iProspect's
own Search Marketing Advisor newsletter. Additionally, Bill has been a speaker
at numerous industry conferences, including: the Direct Marketing Association Annual
Conference, the National Center for Database Marketing Conference, the National B–to–B
Database Marketing Conference, and the New England Direct Marketing Association
Conference. He has served as a contest judge for the National Center for Database
Marketing Excellence Awards and the ad:tech Limelight Awards.
