Bill Muller is Chief Marketing Officer at iProspect. He is responsible for creating the strategy and overseeing the implementation of all marketing, public relations and sales support initiatives for the company. He has nearly 30 years of marketing management experience, including: online, database and event marketing; field sales support; and lead generation. Muller joined iProspect in 2002.
Prior to iProspect, he spent nine years as director of database marketing and lead generation for IT research and advisory firm Giga Information Group (acquired by Forrester Research in 2003), where he was responsible for all client acquisition marketing, event marketing, and implementation of the corporate database marketing and CRM solutions.
He has published articles in The Cowles Report on Database Marketing,DM News and The Business to Business Direct Marketing Report and iProspect's own Search Marketing Advisor newsletter. Additionally, Muller has been a speaker at numerous industry conferences, including: Search Engine Strategies, the Direct Marketing Association Annual Conference, the National Center for Database Marketing Conference, the National B–to–B Database Marketing Conference, and the New England Direct Marketing Association Conference. He has served as a contest judge for the National Center for Database Marketing Excellence Awards and the ad:tech Limelight Awards.
Muller has a B.A. from the College of Arts & Sciences at Boston University.
