Rob joined Prudential Financial in September 2013 taking over SEM & SEO efforts throughout the enterprise including retirement, investment, annuities and insurance segments. Rob got his start with web marketing back in 2007 as lead project manager for United Health Care’s first wellness website. Since then, Rob has tackled projects in SEM, SEO, local lead gen, website development, and affiliate marketing in the financial services, home services, and insurance verticals. Rob spent 4 years in the US Army as a paratrooper before earning his bachelor’s degree in computer science from New Jersey Institute of Technology.
As Manager of Chevrolet Digital & Social Advertising, Jamie Barbour leads the charge on developing integrated digital media campaigns for Chevrolet nameplates including lifestyle, in-market, and social executions.
Barbour has more than seven years of industry experience, including two roles on GM’s digital media team. A few of her favorite projects to work on have been multiple Superbowl campaigns, the Olympics, #TrulyRich for Chevy Malibu, and other launches. With each new campaign, she enjoys the chance to grow smarter at crafting messages to reach consumers in the right way at the right time.
Her leadership style is fun, approachable and all about empowering her team. She creates an atmosphere where ideas, thoughts, and questions are all welcomed and encouraged.
Barbour graduated from the University of Michigan Ann Arbor with a degree in psychology. She received her MBA from Central Michigan University. A former track and field star at the University of Michigan, she still bleeds maize and blue.
Wesley Barrow is a veteran enterprise software executive who most recently spent 2.5 years with Buddy Media before starting Nomi. As Buddy Media’s #1 revenue producer, Wesley helped scale its business from 40 to 300 people through agency partnerships and sales. Wesley’s top clients spanned across automotive, CPG, retail and pharma verticals including companies such as Ford, GM, Toyota, Unilever, Kraft, GSK, Shell, Petsmart, MetroPCS and many others. In August 2012, Buddy Media was acquired by Salesforce.com for $745 million.
Prior to Buddy Media, Wesley was the Director of Business Development at Reality Digital where he structured deals with entertainment and brand clients including Pepsi, YouTube and MTV. Before that he worked in Corporate Consulting for the William Morris Agency and has also held various roles at companies such as Akimbo, Comcast and E! Entertainment. Wesley holds a B.A in Cinema Studies from the University of Pennsylvania.
Colleen Battle knows that digital strategy remains merely tactical when it is not grounded in good business strategy. She has over 12 years experience in leading strategy and development of online and digital experiences for target audiences. From small creative shop to large corporate enterprise, Colleen quickly vets the aspirational against the practical for the best actionable plans for clients and the business. An early adopter of search strategies, she understands the value of both definitive measures and reputation management.
Colleen currently develops and leads digital initiatives across the Pharma, Surgical and Vision Care franchises for revenue growth by connecting health care professionals, patients and Alcon (Novartis) to maximize Life Time Value and/or create efficiencies.
Dustin Bomar is the company’s global leader for demand generation activities, including search engine marketing (SEM), search engine optimization (SEO), and online media relationships for the Hilton Worldwide portfolio of brands. Mr. Bomar joined Hilton Worldwide in October 2009 and brings extensive experience to his role at Hilton. Most recently, he served as the Director of Online Marketing, responsible for Travelocity’s online media partnerships and performance.
Blake Chandlee is the Global Vice President of Facebook’s GMS Partnership Team. In this role, Blake oversees the strategy, partnerships and commercial relationships across the major holding companies, strategic technology partners such as PMD’s, DSP’s, and Data/Audience partners, and Facebook’s key global accounts. Blake started at Facebook in 2007 and spent the first four years building Facebook’s International business and was responsible for launching offices across EMEA, APAC and LATAM before returning to the US in his current position.
Prior to Facebook, Blake spent 5 years at Yahoo! in a variety of domestic and international roles, the last of which was at Yahoo! UK Ltd as the Vice President and Commercial Director of the business. There, he played an instrumental role in setting the strategic direction of the organization, leading agency and client sales teams and driving partnerships across the UK and Pan-European market. Earlier, Blake was a founder and senior partner in Kryptonite Ventures, a consulting service focused on new product development and business development. He has also been part of various founding teams resulting in three new companies that focused on the intersection of consumers and media.
Blake is on the board of Modern Times Group, a leading international entertainment broadcasting group, and is an active member in the advertising industry community.
Blake lives in Austin, TX and is based out of the Austin office. He holds a bachelor’s degree in management from Gettysburg College.
Cheryl Chin is Marketing Manager at MD Anderson Cancer Center in Houston, Texas, where she leads national brand advertising and international marketing programs. At MD Anderson, she works with the best and brightest in marketing to elevate the cancer center and communicate its mission of Making Cancer History®. Cheryl has spent a decade focused on creating evidence-based marketing programs and integrating best practices into strategy to positively impact business results. Her projects have received numerous awards including Crystal Awards from the American Marketing Association in the areas of mobile marketing and non-profit marketing campaigns.
Jeremy Cornfeldt leads iProspect’s strategy, product offering and client service teams. He has extensive experience building strategic relationships with large complex brands and believes in maximizing the benefits of partner relationships to create new opportunities for iProspect’s clients in the marketplace.
Over the last 10 years, Jeremy has played a key role within the Aegis network – launching a trading desk, developing service lines and pioneering partnerships.
In his previous role at Aegis Media, he oversaw the Global Media Partnerships team and worked hand-in-hand with Facebook, Apple, Microsoft and Google. Jeremy launched AMNET, the Aegis Media trading desk in the US market which established customized automated trade offerings for Aegis clients. He also worked at Carat in Communication Planning on Procter & Gamble and Coca-Cola projects. He managed the 55-person office operations of the Carat Fusion New York office and oversaw the development of strategic service lines including data, creative and search.
Angela Courtin serves a dual role as Chief Content Officer of Aegis Media Americas and President of The Story Lab. In both, Courtin helps major brands reach and deepen connections with consumers by creating and leveraging content for agencies across the Aegis network including Carat, Vizeum, Roundarch Isobar, Posterscope and iProspect.
Driven by the belief that every brand has a story to tell, but needs to reinvent how and where it is told, Courtin empowers her clients with content and new forms of storytelling to help them break through the competitive media landscape.
Previously, Courtin was co-head of Integrated Marketing at MTV and led Marketing, Entertainment and Content at MySpace. She has also worked in series development for HBO, serving as an Associate Producer on the hit series “Big Love.” Prior to HBO, she was MTV’s Vice President of “Rock the Vote,” and brought civic participation and voter empowerment to young people across the country by creating a successful marriage between MTV’s Choose or Lose campaign and corporate America.
Courtin has delivered the keynote at OMMA, has been featured at The Economist Forum, and was named one of the 30 Most Powerful Women in Advertising by The Business Insider. She was recognized as one of Power Up’s 10 Amazing Gay Women in Showbiz and in Out Magazine’s OUT 100, the annual list of the year’s most interesting, influential, and newsworthy LGBT people. She was also selected as the recipient of the Spears School of Business Outstanding Young Alumni Award and named one of Oklahoma State University’s top 50 MBA alumni of the past 50 years. She currently serves on the 4A’s Content Committee and is on the Women’s Entertainment & Technology Board of Digital Hollywood.
Courtin earned a B.S in Civil Engineering and an MBA from Oklahoma State University.
Alastair Humphreys is a British Adventurer, Author and Blogger. He has been on expeditions all around the world, traveling through over 80 countries by bicycle, boat and on foot.
Alastair has cycled round the world for 4 years, raced a yacht across the Atlantic Ocean, canoed 500 miles down the Yukon River, walked the length of the holy Kaveri river in India, ran 6 marathons through the Sahara desert, completed a crossing of Iceland, and participated in an expedition in the Arctic, close to the magnetic North Pole. He has trekked 1000 miles across the Empty Quarter desert and 120 miles round the M25 – one of his pioneering micro adventures.
Closer to home, Alastair has started a growing online movement for the idea of a #microadventure – a small, local adventure that anyone can attempt (for example leaving work, heading for the countryside and sleeping under the stars on a hilltop for the night – a 5-to-9 lifestyle rather than a 9-to-5).
He was recently named as one of National Geographic’s Adventurers of the Year. @Al_Humphreys
As VP, Strategy, Sam is fortunate enough to spend every day working with a group of like-minded individuals dedicated to using the dynamics of the connected world to reinvent the way people interact with brands.
As a partner at our sister agency, Jumptank, Sam’s belief in rethinking and renewing helps ensure that the ideas and innovations that we create for brands don’t abandon what has been proven successful. Over the last 14 years, Sam has developed deep experience working in a variety of functions across a variety of agency specialties including media, creative, and entertainment. This experience has provided him a deep understanding of traditional processes ensuring that the solutions we deliver to brands are innovative and new while retaining elements proven to drive success.
Donnie is responsible for developing global content portfolios and driving monetization strategies that generate advertising revenue on all Xbox platforms. Based in Bellevue, WA, Donnie and his team of product managers and solution development professionals work to bridge 1st and 3rd-party gaming & entertainment properties with top brand campaigns. Aligning closely with content release schedules and client objectives, Donnie oversees a variety of ad products, including sponsorships as well as custom game and content creation. As one of the original founding members of the advertising business at Xbox, Donnie’s Content & Custom group has garnered some 30 industry awards and pioneered innovative ad scenarios such as interactive video, SmartGlass integration, and many of the ad features found on Xbox today.
Alison Koplar Wyatt is a veteran of the digital fashion world having worked for Liz Claiborne, InStyle, The Knot Inc., and as the Digital Sales Director at ELLE, where she spearheaded some of the fashion industry’s first integrated marketing campaigns and oversaw a 400% increase in revenue during her tenure. Since arriving as employee #7 at Refinery29, she has assembled a world-class team and built an infrastructure that allows for custom collaboration with brands on editorial, product, design, and consumer marketing endeavors. At Refinery29, she has lead sales team through a 1000%+ revenue growth, helping the company to secure a spot for two consecutive years on the Inc 500 list.
Arthur is passionate about digital marketing and the customer experience. He heads up the Staples Canada digital marketing program and has spearheaded onsite, email, search and display marketing channels.
Challey is the Senior Digital Marketing Manager for North America at Nokia. She has worked in the digital space for over 13 years and has specialized in digital media for over 10 years across financial services marketing and more recently telecommunications. Challey’s key goal is to help Nokia drive more value from its digital investments across owned, bought and CRM activities focusing on targeting, performance, optimization and analytics. Leading the global digital media test lab has also tapped into a key passion to constantly innovate and learn. Passion for travel has also meant some interesting relocations throughout the years – London, Canada, Dubai, and recently San Francisco giving some value digital insights across both developed and developing markets.
Chris Oberli joined Mandarin Oriental Hotel Group from Mandarin Oriental, Bangkok in 1999. Being part of the global corporate marketing structure, he was involved in several reservations and revenue management related projects. In 2001, he started to focus primarily on internet distribution with the implementation of a private label booking engine. Since then, his role has expanded to completely oversee the MOHG website presence including their languages sites, mobile strategy, as well as all of its online and search marketing efforts for the luxury hotel operator.
In 2007, Oberli moved to New York City to manage his teams in the US and Hong Kong as well as the vendor partnerships from the US corporate office. Under Oberli’s responsibility, MOHG launched a completely new digital presence across desktop, tablet, and mobile in 9 languages in late 2012, which has won the Group several prestigious awards and resulted in an online growth of over 20%.
As Senior Vice President of Data & Insights, Rolf’s focus is to leverage data, analytics, reporting and measurement strategy to deliver exceptional performance to our clients. His vision for D&I is driving transformational change to this discipline, ensuring that iProspect can continue to deliver industry leading performance for all our clients.
Rolf has been with Aegis Media ( now Dentsu Aegis) for over 9 years, having worked across Carat, Diffiniti, Aevolve and Copernicus, now on his way to building his third Analytics group and brings a deep understanding of how to leverage Data and Analytics to deliver meaningful performance to clients. Rolf joined iProspect in March 2014.
Lora, General Manager of AMNET U.S., leads the overall business growth and development in programmatic media buying and works closely with the agency teams to create and build customized programs centered around audience targeting, data and technology. Prior to joining AMNET, she served as the Director of Digital Media and Strategy at iProspect where she oversaw client strategy, digital operations and media partnerships. She’s also held various digital roles such as Client Services Director with Range Online Media and has experience working for internet startups on the client side. She brings more than 14 years of digital experience that includes media buying, paid search, data and site analytics, creative development and SEO.
Matt is Vice President of Demand Generation with Automatic Data Processing (ADP), one of the world’s largest providers of business outsourcing solutions. Matt manages branding, advertising, digital marketing, and event marketing. He is responsible for driving lead generation through multiple web properties, social media, and online marketing. This holistic approach ensures a consistent and unified voice for customers, prospects, and the industry. Previously, Matt managed website operations for Wyndham.com. Matt also managed the AT&T WorldNet portal for AT&T Consumer Services and wireline and wireless integration for AT&T Business Services. Matt received his Masters Degree from the University of Massachusetts-Amherst.
Tim Reis leads Google’s Performance Solutions Activation team for North America, leading the implementation of performance product (desktop, tablet and mobile search, performance display and remarketing products) strategy for the region. He is a 30 year veteran of media sales serving in roles that have spanned print, television and online.
Prior to his current assignment, Tim held a variety of roles at Google, leading the mobile solutions teams in the Americas (including leading the Enhanced Campaigns migration in the region), leading the Mobile Display (formerly Admob) advertising team for the finance, entertainment, auto and travel industry verticals, leading Google’s Consumer Packaged Goods practice in the eastern region and managing one of Google’s financial services advertising.
Jack Reynolds joined Clinique in February 2012 as Executive Director, overseeing the North American Ecommerce business for all US and Canadian online properties. With over 15 years of marketing experience Jack has led and developed advanced segmentation schemes, personalization and engagement tactics, new business partnerships, customer acquisition efforts, loyalty and replenishment programs in a variety of verticals including Music, Film, Publishing and now Beauty/Cosmetics. Prior to joining the Estee Lauder Companies, Jack was Vice President of Online Marketing for Bertelsmann’s Direct Group (now Direct Brands, Inc).
Jeff Rosenfeld brings over 14 years of industry experience in analytics. He is responsible for advanced analytics, statistical modeling, media mix attribution, experimental design, market research, customer insight, and business intelligence. This includes support for the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, and CUSP brands across all purchase channels. Jeff got his MBA from Emory University with a focus in decision sciences, and a bachelor’s degree in Anthropology from Brandeis University.
Amy Shineman has a passion for branding and connecting with consumers through a deep understanding of customer insights, interests and beliefs. Shineman recently launched RadioShack’s “Do It Together” campaign that leveraged key insights to reintroduce RadioShack with core consumer target and connect the brand with its roots. This campaign highlights her pragmatic approach to insights-led marketing. Shineman was integral in launching RadioShack’s lauded Super Bowl campaign featuring one of the most memorable and acclaimed game time ads in recent history. The ad featured 80’s icons including Erik Estrada, Hulk Hogan and Mary Lou Retton and ranked within the top five on USA Today’s Ad Meter and was awarded RadioShack’s ad most likable by Nielsen. As Senior Director of Integrated Marketing, Shineman’s responsibilities include managing and implementing RadioShack’s brand positioning, media plans, messaging plans and integrating all aspects of marketing into a holistic plan. In addition to her time at RadioShack, Amy has worked in a multitude of industries, including retail, healthcare, internet services, and insurance.
Lee Sosin is the Vice President of Strategic Solutions for Yahoo. In that capacity he runs a highly creative group that develops custom, cross-media solutions for brands looking to connect with Yahoo’s audience. In addition, Lee is one of a few executives working to evolve and accelerate the company’s content marketing offerings across both Yahoo and Tumblr.
Lee is both a strategic and creative leader, with deep content expertise and a professional background that spans digital, TV, film and branded content. Immediately prior to joining Yahoo, Lee ran Time Inc.’s branded entertainment and television arm, Time Inc. Studios, where he created and produced branded entertainment programs for some of the largest marketers worldwide and editorial video content for Time Inc.’s magazine brands. While there, Lee also developed and produced television series and specials for TNT, Spike, Cartoon Network, PBS, TV One, and Lifetime Movie Network. Prior to Time Inc., Lee was an entrepreneur in the cable television industry, during which time he also advocated for independent voices in media, submitting testimony to the FCC and Congress on media ownership issues.
Lee has an MBA from Columbia Business School, an MFA in Motion Picture Producing from USC and an undergraduate degree from Brandeis University.
As Vice President, Product & Services, Jack is responsible for the creation and evolution of all iProspect products that give brands the advantage when engaging with the ever-evolving customer. With a strong background in integrated communications planning, he recognizes that no channel or touchpoint exists in a silo, and it is the integration of how our product and services work together that deliver business outcomes for our clients.
Jack began his career at iProspect in the UK, before moving over to sister agency, Vizeum, where he joined their very first integrated digital team. By putting digital at the heart of communications planning, the team was very successful and Jack was named Vizeum’s first Integrated Communications Planner. In 2011, he went on to share this integrated approach to communications planning in the Vizeum US office. In August 2013, Jack was named Vice President of Product and Services at iProspect.
Kiyo Taga is the Director of Digital Communications at Cartier North America and oversees all digital marketing strategies, online advertising, digital content creation, social media and experiential marketing. Prior to Cartier, Kiyo was at Createthe Group, a digital agency and owner of Morpheus Media, credited with pioneering the category of luxury digital for the world’s most successful fashion, beauty and retail brands. She worked on several luxury brands including David Yurman, Oscar de la Renta, Movado and Celine. Her extensive retail marketing and advertising background includes her senior position at Coach, in which she managed digital communications and creative services for Coach.com, Japan and China sites.
Sebastian Tomich is a Vice President of Advertising at the New York Times. He leads the national integrated sales teams across multiple categories along with the Times new and fast growing branded content business and studio. Prior to joining the Times, Tomich was the head of East Coast Advertising at Forbes Media. In this position he led the companies largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. Tomich held a number of other positions at Forbes including Regional Sales Manager and National Digital Director, and in 2012 was named to Min Online’s “Ones To Watch” list. Tomich currently lives in New York City and dreams of a larger apartment.
Mark D. Walker is responsible for providing strategic direction of all customer acquisitions through digital channels and alternative channels for Reliant Energy. Mr. Walker brings over 14 years of digital marketing experience ranging from Fortune 500 organizations and one of the leading consulting and advisory firms worldwide.
His experience and expertise involves strategic planning, management and execution of interactive campaigns while building and maintaining an online customer base. Within the interactive industry, Mark has sat on the advisory board of competitive intelligence firm, Hitwise and his work has been showcased in Jupiter Research, Search Engine Watch and the IAC.
Mark holds a BA in Economics from The University of Texas and sits on the Board of Directors of the University of Texas Alumni Association.
Michael J. Webster is Senior Director, Interactive Marketing at Ameriprise Financial. He leads the company’s marketing through emerging digital channels including social media and search. In prior positions at Ameriprise Financial, Michael focused on delivering the digital experience for Ameriprise clients. He began his career at Woodforest National Bank in technology.
Michael earned a bachelor’s degree with emphasis in management information systems from the University of Houston and a master’s of business administration degree from the University of Minnesota. He is from Spring, Texas and now resides in Saint Paul, Minnesota with his wife and two children.
Andy Wiedlin is BuzzFeed’s Chief Revenue Officer and is responsible for leading BuzzFeed’s revenue growth strategy. Since joining BuzzFeed in 2011, Wiedlin grew the company from zero revenue to profitability with over 300 employees. He has built a talented global sales team who works with world class brands to provide unique social advertising programs. During his tenure, no banner ads were harmed or sold at BuzzFeed.
Before joining BuzzFeed, Andy was the SVice President of Sales at Huffington Post where he pioneered the idea of social news, built a successful sales team, developed a market strategy and defined social marketing products. He got his start in the social space in 2008 at MySpace as Vice President of Sales. From 2003 to 2008, Wiedlin worked at Yahoo as Vice President of the Northwest Region. Before diving into online in 1999, Wiedlin spent five years with AT&T International/Bell Labs. He spent 10 years working abroad, primarily in Japan and Australia. Andy has a Master’s Degree in Pacific International Affairs (with a focus on Marketing and Japanese Language) from the University of California, San Diego.
Debra Aho Williamson is eMarketer’s lead analyst focusing on real-time marketing and social media. She has written more than three dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media and related topics.
Debra has been quoted in The Wall Street Journal, The New York Times, National Public Radio, Associated Press, Bloomberg Businessweek, The Washington Post, USA TODAY, Fortune, Advertising Age and other publications, and she has appeared on television and radio outlets including the BBC, Bloomberg Television, CNN, Bloomberg Radio, and NPR Marketplace.
Her speaking credits include presentations to the Association of National Advertisers, iMedia Brand Summit, Word of Mouth Marketing Association, ad:tech, the IAB, the Conversational Marketing Summit, Virtual Worlds Expo, Special Libraries Association and the Seattle Direct Marketing Association.
Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the internet economy, and editor of Advertising Age’s Interactive Media & Marketing section.
Andrea applies her wealth of strategic and tactical knowledge to create cutting-edge digital strategies and drive performance for iProspect’s group of luxury brands including Burberry and Estée Lauder Companies. She has worked in the digital and luxury industry for over 13 years and has been an instrumental force in helping position iProspect as the leading digital agency for luxury and premium brands.
In addition to being the strategic visionary for iProspect’s luxury clients’ teams, Andrea leads The Luxe Group, a specialty group of online marketers and online luxury brand experts that focus on topical trend information and learnings. She has spearheaded multiple industry first studies about affluent consumers and started the revolution of digging deeper into the affluent male. Andrea was most recently included on Luxury Daily’s “Luxury Women to Watch 2013” and Direct Marketing News’ “2013 Top 40 Under 40.”
Ben Wood is a veteran in the digital marketing industry. With over 17 years experience, he is one of the few media practitioners who can genuinely claim to be experienced in managing both traditional and digital media businesses.
In early 2013, Ben was promoted to President iProspect UK & EMEA and in May 2013 he took on his current role of President, iProspect Global with responsibility for growing the iProspect network and brand across the globe. Ben stepped up to the post after leading an innovative group of digital and data specialists in the United Kingdom for the Aegis Media division.
Ben’s impressive career began in traditional media planning/buying and progressed to running the Communications Planning department at creative agency Miles Calcraft Briginshaw Duffy and then to Managing Director at Carat Digital in 2005 where he helped to double the size of the business. In 2006, he successfully built an award-winning integrated digital offering of over 40 people as Managing Partner of sister agency Vizeum.
In 2008, Ben took on the role as Managing Director of TradeDoubler (then Europe’s leading Performance Marketing business) across the UK and Ireland, where he managed revenues of over £100m and led a team of over 100 staff.
In the spring of 2009, Ben rejoined Aegis as MD of its digital performance media business, iProspect. The agency doubled in size both in terms of revenue and profitability in 2010 and has continued to be highly successful with organic revenue growth of over 60% in 2012.
Ben is a spokesman for iProspect on all matters digital and is a regular contributor to both the trade, national and international press.