Q&A with iProspect’s new Chief Strategy Officer, Sam Huston
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Q&A with iProspect’s new Chief Strategy Officer, Sam Huston

By Sarah Strauss | Director of Marketing I sat down recently with our own Sam Huston, who recently became iProspect’s first Chief Strategy Officer, and asked him a few questions. Sarah: What about being named iProspect’s first Chief Strategy Officer is most exciting to you?...

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27
Aug

Instagram’s First Forays into Direct Response

Andrew Wolin | Paid Social Coordinator In today's social landscape, it is evident that brands primarily turn to Twitter and Facebook to advertise their products. However, recent innovations on Instagram show...

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20
Aug

Hashtags in Search: Integrating into Your Digital Marketing Strategy

By Amber King | SEO Search Marketing Specialist As you all know, hashtags are a powerful social media tool for tracking conversations and creating brand awareness. For marketers, they allow...

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15
Aug

Facebook’s Cross-Device Reporting Uncovers Consumer Insights

By Lisa Cucinotta | Director of Earned Media Advertisers seeking to understand the role of different devices in driving a conversion have just found a new tool with Facebook’s cross-device reporting. For...

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15
Aug

Google News: Opt-In Required for “Close Variant” Keyword Matching

By Jeremy Hull | Director, Bought Media Google announced today that they’re removing the option for AdWords search advertisers to opt out of “close variant” keyword matching. Beginning in late September,...

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12
Aug

Twitter Releases Richer Analytics

By John McGarry | Digital Marketing Specialist Twitter recently rolled out an update to their analytics reporting that reveals organic vs. paid impressions and engagements, as well as a breakdown of...

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