What Google’s Penguin Update Means for Websites
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What Google’s Penguin Update Means for Websites

By Victor Lin | Search Marketing Trainee Ever since Google’s chief engineer Matt Cutts previewed Google’s latest important algorithm shift (aka the over-optimization penalty) at this year’s SXSW, people have been attributing recent, sudden declines in search rankings to the algorithm...

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Google’s Mobile Playbook
15
May

Google’s Mobile Playbook

By Kerri Smith | Director of Mobility Earlier this month, Google launched its Mobile Playbook – designed as a busy executive’s guide to getting ahead in mobile.  Complete with industry benchmarks,...

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Is a picture really only worth a thousand words?
14
May

Is a picture really only worth a thousand words?

By Tara Mohtadi | Digital Marketing Coordinator We love to communicate through pictures: we Pin, Twitpic, Hipstagram, Instagram, and Facebook everything.  From the greatest burger we’ve ever eaten to...

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iProspect is One of the Top Five Best Companies to Work for in New York State
11
May

iProspect is One of the Top Five Best Companies to Work for in New York State

Team-building outings and office-wide lunches, along with ample training and growth opportunities are a winning combo with employees We are pleased to announce that iProspect has been ranked fifth in the...

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See for Yourself, “Are Men Out-Shopping Women?”
03
May

See for Yourself, “Are Men Out-Shopping Women?”

Check out CNBC's piece, "Are Men Out-Shopping Women?" featuring findings from our upcoming whitepaper, "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." Here's a link to an...

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Wondering if Google+ has Missed the Mark? Think Again
02
May

Wondering if Google+ has Missed the Mark? Think Again

By Jeremy Hull | Associate Director of Paid Search & Kath Skerry | Senior Director of Earned Media “If Google+ can’t make the transition to a more diverse, engaged user base,...

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