Google to Change Mobile Ad Format
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Google to Change Mobile Ad Format

By Nicholas Smyth | Regional Paid Search Lead Starting October 15th, Google will begin showing ad extensions instead of description line 2 on mobile devices. Google is doing this, “to show more relevant and useful information to your customers” in the...

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29
Sep

One- Click Social Commerce

By Eric Kanner | Digital Marketing Specialist Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response...

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23
Sep

The Surprising Differences in Google & Bing Users

By Kendra Newton | Account Supervisor In paid search, you see different transactional behavior on one platform against the other. At iProspect, we pulled information from Hitwise’s consumer tool Mosaic to gain...

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17
Sep

Dentsu Aegis Network to acquire Covario’s search and content marketing agency business

Dentsu Aegis Network today announces the signing of an agreement to acquire Covario’s search and content marketing agency business. Covario is an independent search and content performance marketing agency, with a...

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16
Sep

Three Game Changers Retailers Can’t Afford to Ignore

By Andrea Wilson | VP, Strategy Director & Luxury Practice Lead Let’s think about the way we shop. Personally, I know I’m all over the place. No two days the same....

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28
Aug

Q&A with iProspect’s new Chief Strategy Officer, Sam Huston

By Sarah Strauss | Director of Marketing I sat down recently with our own Sam Huston, who recently became iProspect’s first Chief Strategy Officer, and asked him a few questions. Sarah: What about being named...

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