What Google’s Penguin Update Means for Websites
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What Google’s Penguin Update Means for Websites

By Victor Lin | Search Marketing Trainee Ever since Google’s chief engineer Matt Cutts previewed Google’s latest important algorithm shift (aka the over-optimization penalty) at this year’s SXSW, people have been attributing recent, sudden declines in search rankings to the algorithm...

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Google’s Mobile Playbook
15
May

Google’s Mobile Playbook

By Kerri Smith | Director of Mobility Earlier this month, Google launched its Mobile Playbook – designed as a busy executive’s guide to getting ahead in mobile.  Complete with industry benchmarks,...

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14
May

Is a picture really only worth a thousand words?

By Tara Mohtadi | Digital Marketing Coordinator We love to communicate through pictures: we Pin, Twitpic, Hipstagram, Instagram, and Facebook everything.  From the greatest burger we’ve ever eaten to...

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11
May

iProspect is One of the Top Five Best Companies to Work for in New York State

Team-building outings and office-wide lunches, along with ample training and growth opportunities are a winning combo with employees We are pleased to announce that iProspect has been ranked fifth in the...

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03
May

See for Yourself, “Are Men Out-Shopping Women?”

Check out CNBC's piece, "Are Men Out-Shopping Women?" featuring findings from our upcoming whitepaper, "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." Here's a link to an...

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02
May

Wondering if Google+ has Missed the Mark? Think Again

By Jeremy Hull | Associate Director of Paid Search & Kath Skerry | Senior Director of Earned Media “If Google+ can’t make the transition to a more diverse, engaged user base,...

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