How Chevy Found New Roads Through Social & Search: Behind the Scenes on the Purple Your Profile Campaign
Featured

How Chevy Found New Roads Through Social & Search: Behind the Scenes on the Purple Your Profile Campaign

By Paul Gazda | Account Director More than 2 million people turned their Facebook/Twitter profile purple in support of World Cancer Day earlier this year. Obviously the campaign was popular on social media, so we connected with Chevy’s VP of Marketing,...

Read More
10
Jul

Scavenger Hunt Through Boston

By Colleen Doyle | Intern I have only worked as an intern at iProspect for five weeks, yet have experienced our company culture since day one. From the second I walked through the...

Read More
08
Jul

Paying for Plays: Using Paid Social to Promote Video

By Joe Cajindos | Account Specialist  Are you looking for opportunities to increase views for your brand’s online videos? Try allocating your budget to establish a strong presence on social media....

Read More
16
Jun

9 Things Retailers Need to Consider for Back-to-School 2014

Amie Crawford | Manager, New Business The National Retail Federation estimated that back-to-school shopping in 2013 hit a record $72.5 billion, making it second only to holiday shopping for consumer spending....

Read More
11
Jun

Why You Should Spend Your Summer Perusing Pinterest

Julia Marder, Account Supervisor – Paid Search Regional Lead and Brittany Richter, Supervisor - Social Summer hasn’t even officially begun, but as marketers, we’re already thinking about going back-to-school. This summer...

Read More
04
Jun

What To Do When the Cookie Crumbles

Nothing lasts forever, especially in the digital space. As a marketer, you have the unenviable job of having to keep up with and adapt to the constant evolutions in technology...

Read More
  • Upcoming Events

    More Events
  • In The News