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Performance Marketing

May

Is a picture really only worth a thousand words?

By Tara Mohtadi | Digital Marketing Coordinator We love to communicate through pictures: we Pin, Twitpic, Hipstagram, Instagram, and Facebook everything. From the greatest burger we’ve ever eaten to...

May

See for Yourself, “Are Men Out-Shopping Women?”

Check out CNBC's piece, "Are Men Out-Shopping Women?" featuring findings from our upcoming whitepaper, "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." Here's a link to an...

May

Wondering if Google+ has Missed the Mark? Think Again

By Jeremy Hull | Associate Director of Paid Search & Kath Skerry | Senior Director of Earned Media “If Google+ can’t make the transition to a more diverse, engaged user base,...

May

Luxury Marketing: The Digital Anatomy of the Affluent Male

By Andrea Wilson | Director of Digital Strategy - Luxury Practice Lead I am excited to announce the highlights of our much awaited next whitepaper “The Affluent Male: What His Online...

Apr

Google’s Over-Optimization Penalty Coming Out In Next Few Days

By Herndon Hasty | Associate Director, SEO Google announced this morning that it was launching an important algorithm change targeted at webspam in the coming days – a long-anticipated move (well,...

Apr

5 Things You Don’t Know about Pinterest

By Bridget Johnson | Account Specialist Do you consider yourself a Pinterest whiz? You may be mistaken. Read on for five lesser known updates on the social network that is taking...

Mar

Apple’s UDID vs. Privacy

By Kerri Smith | Senior Innovation Lead, Mobile Privacy has been a hot topic of interest the past several months for all forms of digital advertising, especially mobile. Due to the...

Mar

The New World of Semantic Search

By Herndon Hasty | Associate Director, SEO It’s not often that Google talks about its future direction with much in the way of specifics. In unusually technical language for a mainstream...

Mar

Sites with Too Much SEO To Be Targeted in Upcoming Algorithm Shift

By Herndon Hasty | Associate Director, SEO Only once in my recent memory has Google let us know about a sizable algorithm change before it happened (who else remembers playing in...

Mar

Facebook to Open Up Advertising Opportunity on Mobile App

By Alicia Bisanti | Account Specialist The marketing world was set abuzz last month when Facebook formally announced their intention to go public at an IPO value of more than $100B....