Search Engine Marketing Home / Archive by category 'Mobile'

Mobile

May

Google’s Mobile Playbook

By Kerri Smith | Director of Mobility Earlier this month, Google launched its Mobile Playbook – designed as a busy executive’s guide to getting ahead in mobile. Complete with industry benchmarks,...

Mar

Apple’s UDID vs. Privacy

By Kerri Smith | Senior Innovation Lead, Mobile Privacy has been a hot topic of interest the past several months for all forms of digital advertising, especially mobile. Due to the...

Feb

Finding the Perfect App Through Search!

By Russ Mensik | Digital Marketing Leader The search for the perfect app continues to fill many consumers’ free time. I can speak from experience in that I spend time most...

Jan

The Future of Google Wallet

By Joey Greenstone | Account Specialist Only a month ago, Google Wallet was the future of mobile and in-store shopping. Google’s first big opportunity to release its new product on a...

Dec

Goodbye Flash, Hello HTML5! But Wait… What Will This Mean for Mobile SEO?

Tran Ngo | Search Marketing Coordinator “The mobile era is about lower power devices, touch interfaces and open web standards – all areas where Flash falls short.” – Steve Jobs Apple has...

Dec

Google’s Increased Focus On Proximity in Mobile

By Russ Mensik | Digital Marketing Leader The holidays are an important time for any retailer, especially as Google has increased the importance of location extensions in mobile search. Google recently...

Nov

Top 5 Mobile Considerations for Holiday

By Kerri Smith | Senior Innovation Lead, Mobile & Jeremy Hull | Associate Director of Paid Search As Google is projecting that 26% of online purchases will be made on a...

Nov

Mobile Landing Pages for Mobile Search Ads

By Andrea Ryan | Account Specialist Last year, in an attempt to improve the mobile experience for users, Google began to limit ad serving on smart phones devices if they led...

Sep

Mobile SEO – 5 tips to get started

By Beth Brooks | Account Specialist The amount of searches on a mobile device has grown by 600 percent in the past two years for Google alone. In fact, it’s...

Sep

Google Wallet Debuts

By Kerri Smith | Senior Innovation Lead, Mobile After several months of anticipation, Google Wallet has launched today. Initially, Wallet will only be available on Sprint’s Nexus S 4G, though...