Let the Social & Mobile Games Begin

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Let the Social & Mobile Games Begin

Jul

By Dawn Zencka | VP, Strategic Insights

The London Olympics are finally on and taking center stage!! Here at iProspect we’re just as excited to watch the athletes go for gold as we are to see how much of the hype around the Social – Mobile Games plays out. It’s amazing to think that in just four short years so much has changed in the digital landscape. Back in Beijing, the iPhone was just a baby and the iPad was just a figment of Steve Jobs amazing imagination. One thing that is for certain is with over $5 billion invested in sponsorship and media opportunities, marketers are using the London Games as a social & mobile playground to test new programs that push the boundaries between paid, owned, shared and earned media.

We created this infograph to help paint a picture of how much has changed in media technology in the past four years. We’d love to hear how social and mobile affects your Olympic experience. Let the games begin!