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Featured

May

What Google’s Penguin Update Means for Websites

By Victor Lin | Search Marketing Trainee Ever since Google’s chief engineer Matt Cutts previewed Google’s latest important algorithm shift (aka the over-optimization penalty) at this year’s SXSW, people have been...

May

Is a picture really only worth a thousand words?

By Tara Mohtadi | Digital Marketing Coordinator We love to communicate through pictures: we Pin, Twitpic, Hipstagram, Instagram, and Facebook everything. From the greatest burger we’ve ever eaten to...

May

iProspect is One of the Top Five Best Companies to Work for in New York State

Team-building outings and office-wide lunches, along with ample training and growth opportunities are a winning combo with employees We are pleased to announce that iProspect has been ranked fifth in the...

May

See for Yourself, “Are Men Out-Shopping Women?”

Check out CNBC's piece, "Are Men Out-Shopping Women?" featuring findings from our upcoming whitepaper, "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." Here's a link to an...

May

Luxury Marketing: The Digital Anatomy of the Affluent Male

By Andrea Wilson | Director of Digital Strategy - Luxury Practice Lead I am excited to announce the highlights of our much awaited next whitepaper “The Affluent Male: What His Online...

Apr

Google’s Over-Optimization Penalty Coming Out In Next Few Days

By Herndon Hasty | Associate Director, SEO Google announced this morning that it was launching an important algorithm change targeted at webspam in the coming days – a long-anticipated move (well,...

Apr

5 Things You Don’t Know about Pinterest

By Bridget Johnson | Account Specialist Do you consider yourself a Pinterest whiz? You may be mistaken. Read on for five lesser known updates on the social network that is taking...

Mar

Apple’s UDID vs. Privacy

By Kerri Smith | Senior Innovation Lead, Mobile Privacy has been a hot topic of interest the past several months for all forms of digital advertising, especially mobile. Due to the...

Mar

iProspect Ranked One of The Best Companies to Work for By Ad Age

Advertising Age has released its annual list of “Best Companies to Work for in Marketing and Media 2012.” and iProspect is thrilled to announce it has been named to the...

Mar

The New World of Semantic Search

By Herndon Hasty | Associate Director, SEO It’s not often that Google talks about its future direction with much in the way of specifics. In unusually technical language for a mainstream...