View the individual vendor assessment of iProspect within the Forrester Wave: US Search Marketing Agencies, Q1 2009.
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iProspect Search Engine Marketing Integration Study (August 2008)
Learn the extent to which search marketing efforts are
integrated with a variety of offline marketing channels and the specific search marketing and
integration techniques in use, as well as how to identify obstacles to the integration process.
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iProspect Blended Search Results Study (April 2008)
Learn how search engine users behave when they conduct different types of
searches and are presented with different types of search results within
the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect Offline Channel Influence on Online Search Behavior Study (August 2007)
Learn which offline channels drive Internet users to search online for information about your products or services, what types of keywords they use to perform those searches, and which of those offline channels are most influential in causing searchers to eventually make a purchase.
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iProspect Search Marketer Measurement & Performance Study (June 2007)
Learn what percentage of search marketers measure ROI and have their own job performance evaluated by the results they produce.
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iProspect Search Marketer Social Networking Survey (May 2007)
Learn which social networking sites search marketers are using to influence and close purchases, drive traffic to their websites, and create brand awareness.
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iProspect Social Networking User Behavior Study (April 2007)
Learn how the U.S. online population utilizes several of the most popular social networking websites.
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iProspect Search Engine User Behavior Study (April 2006)
Discover how search engine users respond to the results that are returned to them by search engines.
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iProspect's Natural SEO Outsourcing Study (August 2005)
Discover the obstacles that search marketers encounter in attempting to implement the recommendations of their SEM firms, and the reasons behind these obstacles.
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iProspect's SEO Metrics & ROI Study (August 2005)
Discover whether search marketers recognize better ROI from SEO or paid search advertising, and the extent to which search marketers are able to measure ROI at all.
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iProspect's Search Marketer Performance Study (August 2005)
Learn the extent to which organizations are tying search marketing metrics to the performance of their search marketers, and which metrics are being used most often in this process.
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iProspect's Keyword Length Study (November 2004)
Learn the keyword lengths that produce the most traffic, the highest conversions, and how to target the best types of keywords for your site, and for your visitors place within their buying cycle.
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iProspect's Search Engine User Attitudes Study (April 2004)
Learn to what extent search engine users find paid or natural results more relevant to their searches — with data and results provided by search engine, and by user demographic.
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Search
Engine Marketing Prospect and Clients' Bill of Rights
Learn what you should expect and demand from your current, or prospective, search engine marketing firm. Don't sign on the dotted line until you know your search engine marketing rights!
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Search Marketing Ethics: Do You Adhere to High Standards?
Learn about unethical search engine marketing tactics that may get you banned by search engines. Make sure you and your SEM vendor are only using ethical search engine marketing techniques.
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