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Ask.com PPC Program: Facts & Findings
An overview of Ask.com's ad bid auction program. Learn the benefits and functionality in comparison to other major programs.
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PPC Keyword Evaluation: Why Below Average Doesn't Have to be Bad
There are four basic "levers" you can pull to improve your paid search results: ad copy, design and content of landing pages, keyword bid pricing, and keyword selection. Maybe it's time to clean house — evaluate your keywords and stop spending on those that don't help achieve your campaign goals. The big question is: How do you know which keywords to keep around?
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The Power of Partnering: Linking Your Way to Increased Visibility
Link popularity is an important facet of natural search engine optimization. But how and where to begin your link popularity strategy is not always very clear. With the infinite number of sites on the Web, where do you start?
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Latent Paid Search Conversions in the Leisure Travel Industry
Search engines have definitely accelerated the purchase cycle in the leisure travel industry, though there can still be a considerable delay between an initial search and an eventual conversion. Therefore, how can you judge the overall performances and successes of your paid search campaign?
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Going Global: It's More Than Just Translation
Going through the process of developing a website in another language isn't simply a matter of translating your existing English–language content into another language. Learn the search engine marketing process you must follow to succeed when going global.
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Relaunching Your Website: What to Expect From Organic Search
Before relaunching your website, learn what online marketers need to know about search engine spiders. Also learn why it's so critically important to work with an SEO vendor during this major website change.
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Link Popularity: Good Link vs. Bad Link?
Learn the importance of focusing on quality over quantity. Look at some of the key factors that constitute "quality."
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My Ally, My Enemy: SEM Advice for Online Travel Vendors
Your online travel partners can also become your fiercest competitors in the search marketing arena. Learn how to protect your brand and make sure your affiliates and partners don't outrank you on your own key search terms.
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Google's Sitemaps: Does Yahoo! Paid Inclusion Still Offer Benefits?
Compare and contrast Google's new Sitemaps program and Yahoo! Search Submit Pro. Should online marketers be utilizing one over the other?
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Contextual Ads: Don't Treat 'Em Like Search
Learn the value of contextual advertising as compared to search marketing and why they don't perform the same way.
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Jack–O–Lanterns in June:
Retail Sites Should Focus On Paid Search Advertising Strategies Year–Round
Learn why a year–round investment in pay per click advertising is vital to your online retail business.
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Duplicate Content: A Slice of Spam
The days of duplicating Web pages and spamming the search engines for top rankings are over. These techniques are now frowned upon by the engines and your online business could suffer serious consequences.
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Globalized SEO: Avoiding Duplicate Content on Same–Language Sites
Is your .com website out–performing your .uk site? If so, the reason probably lies within the content. Learn how to alter your website's content to better target country–specific websites.
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Tips for Managing Your Google Adwords Campaign
Beginners and intermediates — learn insider tips to effectively manage your Google Adwords campaign including the use of shorthand for keyword–level control (for large keyword lists) in Excel which easily plug into the Adwords interface, embedded match to specify negative keywords, and dynamic keyword insertion to match the exact query of searchers.
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Surviving the Thunderdome: SEM Advice for Online Retailers
Attention retailers — learn how to succeed in this fiercely competitive online marketing industry. Learn to speak the language of your customers, develop essential landing pages for unique audiences, and anticipate the needs of website visitors.
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Lost Along the Way: Using 301 and 302 Redirects
Learn the difference between 301 and 302 redirects, the importance of redirecting URLs properly, and the consequences of using temporary redirects.
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Pay Per Click Bidding Theory: The Volume–Efficiency Trade–Off
Learn to generate more acquisitions at a lower cost per acquisition (CPA) and more revenue at a higher return on advertising spend (ROAS) by adjusting more than just your bid price.
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Global Search Engine Marketing: Creating Effective Global Standards
Learn the unique preparation that's essential to implementing an effective and successful global Internet strategy. Find out how to ensure success when constrained by language barriers, time–differences, and localized content that is market and culture–specific.
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SEM Vertical Industry Focus: Pharmaceutical
Attention pharmaceutical marketers! Learn to overcome the competition vying for the same online audience as your website. Also learn to succeed in search engine marketing while adhering to FDA regulations.
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Time to Consider Reciprocal Links
Linking strategies are critical to the success of your search engine marketing campaign, but implementing a link building campaign can be difficult. Learn the benefits of reciprocal linking.
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Prioritize Your Traffic to Increase Your Website Conversion Rate
Learn how to improve your website's conversion rate by starting the conversion process from the beginning, not the end, of a prospect's visit to your website.
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Optimizing Flash for Search Engines: The Practicality Beyond the Hype
The utilization of flash technology can provide a very impressive look and feel to your website, but render it invisible to search engines. Learn how to optimize flash so your pages that use it can be found by your prospects.
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SEM Firm Selection: The 5 Most Critical Factors
Don't make an expensive and time consuming mistake. Learn the 5 key criteria should you consider when choosing your SEM vendor.
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Deciding to Outsource Your SEM: 3 Factors to Consider
When making the decision to outsource search engine marketing services, first learn the three factors to consider that neither books, articles, nor conferences alone can adequately provide.
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SEM is Iterative & Ongoing: 4 Key Reasons to Never Stop
In order to continuously benefit from your search engine marketing efforts' you must maintain visibility and traffic gains. Learn the reasons why keeping up with SEM is so critically important to the success of your online business.
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Click Fraud: Combating It Through Intelligent Bidding
Protect yourself from click fraud with a sound bidding strategy. Learn how careful monitoring of your PPC campaign can help improve the quality of clicks.
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Online and Offline Competitors: Identifying Them & Countering Their Tactics
Understand who your online competitors are and the differences between offline and online competitors. Learn about monitoring competitor SEM tactics.
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Designing Search Engine Friendly Sites: Factors to Consider
Is your website search engine friendly? Learn ten factors to address to ensure that search engine crawlers read and index your website content.
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Paid Inclusion Programs: An Essential Part of the Search Engine Marketing Mix
Participation in paid inclusion programs can be absolutely vital to some marketers. Learn six benefits of investing in paid inclusion campaigns.
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The Natural SEO vs. Paid Search Relevancy Debate: iProspect Survey Results Weigh In
Which search results do users tend to trust more — natural or paid listings? Learn the search engine marketing strategies you should implement to effectively reach your target audience.
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Maximize Your Site Re–Design
Re–design of your website does not have to be an SEM disaster. Learn about the four key areas on which you should focus your attention during a re–design.
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Converting Visitors to Buyers: So, You've Increased Your Website's Traffic — Now What?
Generating qualified website traffic is just the first step. Learn about speaking to your website visitors in their own language and learn about identifying the questions they have, that you need to answer, when they arrive at your site.
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Boosting Link Popularity: A Valuable Component to SEM
Soliciting new external links to your website is laborious and time consuming. Learn how to gain new links in an efficient, organized fashion.
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